Kits 23/24

[London Villan]

How do our shirt sales compare to theirs?

[pauliewalnuts]

Re what the Newcastle deal is worth - wouldn’t read too much into something originating from a site called ‘footyheadlines.com’.

[Chico Hamilton III]

Are we the only West Midlands club never to have had Adidas kits before? By West Midlands I mean Blues, Albion and Wolves. Cov don’t count for me

[AV84]

Apparently Adidas bringing back that Trefoil logo next year.

It's not on any of the Euros/Cops kits. Or the MLS ones for next season. It's just the same as the current one but bigger. I'd much prefer the trefoil logo.

[Brazilian Villain]

I suspect it will be very similar to the Newcastle deal.  It would be difficult to justify more and equally no reason for it to be significantly less.

That's fair enough to an extent, but I'd imagine Newcastle sell significantly more shirts than us.

[Brazilian Villain]

Apparently Adidas bringing back that Trefoil logo next year.

It's not on any of the Euros/Cops kits. Or the MLS ones for next season. It's just the same as the current one but bigger. I'd much prefer the trefoil logo.

Opposite for me, I think their current logo looks more modern and 'clean'.

[Dogtanian]

How do our shirt sales compare to theirs?

I've bought two Villa shirts this season, plus a training top. Last season I bought three Villa shirts. I've not bought any Newcastle shirts, ever. So, based on my experience of football shirt buyingness we sell significantly more than they do.

[Chico Hamilton III]

Apparently Adidas bringing back that Trefoil logo next year.

They are - but for 3rd kits only, and only for the “elite” teams, whatever that means

[chrisw1]

I suspect it will be very similar to the Newcastle deal.  It would be difficult to justify more and equally no reason for it to be significantly less.

That's fair enough to an extent, but I'd imagine Newcastle sell significantly more shirts than us.

I imagine you're right.  But even so it would be difficult for the PL to question any deal that broadly matched Newcastle's (in terms of the connected parties issue)

[VILLA MOLE]

I suspect it will be very similar to the Newcastle deal.  It would be difficult to justify more and equally no reason for it to be significantly less.

That's fair enough to an extent, but I'd imagine Newcastle sell significantly more shirts than us.

Do you think they do sell more  ? They are all bare chested because they are the bestest fans when I see them !?

[Villa in Denmark]

I suspect it will be very similar to the Newcastle deal.  It would be difficult to justify more and equally no reason for it to be significantly less.

That's fair enough to an extent, but I'd imagine Newcastle sell significantly more shirts than us.

Do you think they do sell more  ? They are all bare chested because they are the bestest fans when I see them !?

Wear them when they're dressed up for a Saturday night on the toon.

[Dogtanian]

Newcastle's deal will be heavily dependent on expected future success. They see the oil money and are gambling that it will eventually result in them becoming a big club and known worldwide. Current shirt sales will be looked at, but they're not going to be a decisive factor as you would expect them to massively increase if they start winning things.

Our deal will also be based more on the future Heck and Sawiris have sold them. They've shown we have the potential to compete, they've shown the huge progress they've made in the first five and a half years here, and they will have talked to them about their plans and expectations over the next ten years.

So the deal we get will depend on how well they've convinced Adidas that we are going places.

[VillaTim]

Are we the only West Midlands club never to have had Adidas kits before? By West Midlands I mean Blues, Albion and Wolves. Cov don’t count for me

Small Heath have had Adidas kits in the past

[Chico Hamilton III]

Are we the only West Midlands club never to have had Adidas kits before? By West Midlands I mean Blues, Albion and Wolves. Cov don’t count for me

Small Heath have had Adidas kits in the past

Yep, as I said

[AV84]

Article from earlier this year about how kit deals work. There's a table that lists shirt sales in 2022. Newcastle are almost double our sales. They shifted 467k, whereas we shifted 245k. Were we both Castore at that point too?

https://sportsjournal.io/premier-league-merchandise-revenue-data/