In addition to other excellent idea.
I dont see why we dont just suggest well sue for anti-competitive behaviour. At the end of the day - virtually every business in a growth phase makes a lost. There are countless other examples in football of it working.
Christ - the entire world is being redefined by AI companies with business models that dont currently work
The fundamental problem with 'FFP' is that it's designed to stop clubs going out of business due to owners not managing the finances properly, but it explicitly prevents the sort of things businesses in the real world would do to prevent that happening.
For example, if the REAL aim was to prevent clubs going out of business when poorly run, you could allow owners to be directly liable for the money spent by the clubs. Make them put total contract values and transfer fees into escrow. Make sure that if the owner gets hit by a bus, the club will never lose a single penny.
If every financial commitment made by a club, is covered by cash in escrow, then the club is never at risk.
The issue of course is that clubs would then become billionaire playthings, but then you can come up with some other rule to prevent them spending a billion quid in a single transfer window - but let's stop pretending the rules are there to protect smaller clubs, rather than protect the status quo.
