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Author Topic: FCG latest meeting  (Read 3126 times)

Offline dave.woodhall

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FCG latest meeting
« on: October 30, 2020, 11:40:22 PM »
It was a last-minute arrangement so there wasn't any real change to ask for questions but here's what happened:


Fan Representatives

Peter Warrilow, Mo Razzaq; Aston Villa Supporters’Trust; David Michael, My Old Man Said; Dave Woodhall, Heroes & Villains; Scott Jones, Villa Talk; Jonathan Fear, Vital Villa; Nick Sanders, avillafan.com; Nilesh Chauhan, Villans Together; Sam Timms, Villa & Proud; Harjit Badesha, Punjabi Villans; Joanne McKibbens, AV Disabled Supporters Association.

Apologies

Steve Gough, AV Independent Supporters Clubs; John Gillett, Lions Clubs (technical issues prevented access).

Club Representatives

Christian Purslow, Chief Executive Officer; Paul Tyrrell, Chief Corporate Affairs Officer; Tommy Jordan, Communications Director; Lee Preece, Supporter Liaison Manager.

 

CEO Update

2019/20 Season & Project Restart

Christian provided an update on how lockdown allowed Dean and his staff the chance to step away from the rhythm and intense pressure of continually playing matches and evaluate the season with a view to making improvements.

He noted that, as supporters witnessed themselves from watching on TV, the team became harder to beat and the improved defensive performances ultimately led to the club surviving the first difficult season back in the Premier League.

In hindsight, Project Restart proved to be a good thing for the club.  Not only was Premier League status secured, the club also managed to protect 85% of the core TV contract (our main source of income), and combined with the continued support of our owners the club were able to retain all of our staff throughout lockdown.

Squad and summer planning/transfer window

Christian confirmed the club was in a different position this summer to the previous summer.

Last summer was challenging due to the number of players which had to be signed in a reduced window (having attained promotion via the Play-Off final). This summer, the opportunity to add three /four starters to make the team better in key areas was the focus.  Players targeted were identified and were secured within financial parameters.

He also explained another primary objective was to keep key players (Jack Grealish and Tyrone Mings signed new deals) and highlighted the continuing development of other players already in the squad.

2020/21 Season

The good start is a continuation of a good end to last season and no fluke in Christian’s opinion. The exciting beginning to the season is throughout the league, with surprise results and the number of goals at a fifty-year high, has made for a really exciting start to the new season.

Return of fans

Christian wanted to make it clear that everyone connected with Aston Villa wished Villa Park was packed, but there is no good news regarding a return of fans to matches. He has been sat on a working group with the Premier League, and CEOs of Spurs & Brighton that have been liaising directly with Government. Plans were made for test events in September and a gradual return of fans from the 1st October. Unfortunately, an increase in COVID cases across the country has led to a return of fans being put back indefinitely.

During lockdown, the football industry rose to the challenge of putting on a contact sport during a pandemic. The club developed protocols to get over the hurdles presented by the science (the need for social distancing etc) and created an environment where football could be played safely.

It is Christian’s belief the same can be done for fans. The club is developing a full set of protocols to ensure they know who is coming in, spacing within stadia, managing entrance & exits, controlling behaviour and ultimately creating an environment where fans can watch football safely.

He did want to point out that, on the other side, the club has sympathy that Government would be concerned about the mixed message of thousands attending a football match whilst we have such necessary measures as the rule of six and tiered lockdowns.

PPV TV

Christian explained that it was vitally important to finish last season. Once clubs had a programme of matches behind closed doors, attention turned to what sort of product could be offered to fans unable to watch matches in person. Due to the exceptional nature of Project Restart it was felt appropriate to make all the matches available for fans to watch.

At the heart of the Premier League’s successful commercial strategy is the exclusivity given to Sky/BT Sport (in the UK, and 100’s of other TV companies around the world).  As it became clear that fans would not be returning, and given that some clubs had already sold season tickets to their fans for 20/21, the League informed clubs that the only technical way of providing access for 1000’s of fans would be via Sky & BT’s existing platforms. Clubs are in the middle of a four-week pilot which runs until the next International break.

The TV companies set the price of £14.95, based on EFL matches being shown for £10. Clubs are uncomfortable with many aspects of the current proposal. They have asked for the entire scope of the proposal to be reviewed by the Premier League and their findings brought back to clubs.

Christian then asked FCG members to provide him with their feedback and promised to raise concerns/suggestions when talks take place with the Premier League.

Premier League Review of English football

Christian explained the short-term funding needs for clubs across the country is acting as a catalyst for a review of how football is structured and funded. Aston Villa welcome such a review, particularly with recent experience of being a Championship club.  He added that the club welcome a broader debate on the long-term health of English football.

 

FURTHER UPDATES

New website & app

The group were asked for feedback on the new website and app. The general feeling appeared to be one of improvement. There is more to come over time, and that we will be asking our Digital Product Manager to attend a future FCG to present some of the journey we have gone through on the web and to get feedback on what fans would like to see.

Bodymoor Heath improvements

Exciting improvements are being made with the facilities at Bodymoor Heath and the club are hoping to produce a video so we can show fans the latest facilities that have been introduced.

 

Other questions raised by Fan Reps

Where are we in terms of academy recruitment and planning for our Youth Teams?

Our Academy strategy is a constant and for example, would not have altered if we had gone down. The club are thrilled with the progress being made under Mark Harrison, and alongside Johan, are developing key strategies such as facilitating six / seven academy players training with the first team. The Academy is a “365 days a year” process, and its success can only be judged after many years.

Why can we watch our U23’s when they play away but not when they play at home?

We are having a TV platform built at Bodymoor Heath, part of the progress we are making to improve our coverage.  It was noted that there is an increased coverage of our Academy Players on our social channels and this was something Mark Harrison has been happy with.

What can we do to promote Equality, Diversity and Inclusion (EDI) whilst the stadium is empty?

The club’s internal EDI working group is due to meet shortly and we will ensure this is raised within the group. Our EDI efforts continue at pace and we will shortly be assessed for the Preliminary Level of the Premier League Equality Standard.

Can we have an update on improving the Accessible Facilities at Villa Park?

The club is in receipt of an Accessible Audit from Wilson Owen Owen Architects outlining numerous options for the increase in accessible facilities.  Identifying which options to undertake is a regular item on the Senior Executive Team meeting agenda and a plan to compliance is being formulated.  All options are very expensive and will result in a significant loss of capacity.

We have recently been asked to upload photographs in order to attend matches. Does this have wider implications beyond COVID?

Being able to demonstrate to the Government that we can say exactly who attended Villa Park is a key Track and Trace mitigation for us to be allowed to have fans return. Supporters submitting photos as part of this while the pandemic is here is essential.

There are no plans to extend using photographs beyond this specific requirement as part of returning supporters to watch games at Villa Park. The club takes it data responsibilities very seriously and if fans wish for us to destroy their photos when we return to ‘normal’ then we will do so.

Can we have an update about plans for the Women’s Team?

The club’s aim is to walk before we can run, supporting Gemma and her team as we aim to improve through the season. The decision to turn professional was made under no illusions that due to the levels of TV deals & sponsorship in the Women’s game that this is a loss making activity, but one that our owners are happy to underwrite with a focus on the sport and aiming to be as successful as we can.

Offline cdbearsfan

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Re: FCG latest meeting
« Reply #1 on: October 30, 2020, 11:55:12 PM »
Thanks for that, interesting reading. I'd like a commitment that fans will be consulted before the club decides whether to support or oppose whatever latest scheme the Sky 6 come up with to ruin football, hopefully that can be discussed at a future meeting.

The destroying photos after Covid is reassuring and allays many of my fears around that.

Offline paul_e

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Re: FCG latest meeting
« Reply #2 on: October 31, 2020, 12:01:54 AM »
The bit about the TV platform at BMH is interesting, it would be good to get a timescale on that. With the focus on the academy being able to see some of these lads play with any regularity would be great and might see the coverage of the U18s and U23s finally step up from the pathetic levels it's been for the last couple of years.

Offline Ad@m

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Re: FCG latest meeting
« Reply #3 on: October 31, 2020, 09:32:02 AM »
Shame no one asked Purslow why Eni Aluko is still at our club.

Offline eamonn

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Re: FCG latest meeting
« Reply #4 on: October 31, 2020, 09:53:59 AM »
I was worried that all manner of Villa Podcasts would be listed under the names of those represented. Those audio upstarts, shiny Bardell et al. keep 'em out, forums forever !

Offline N'ZMAV

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Re: FCG latest meeting
« Reply #5 on: October 31, 2020, 10:12:37 AM »
be interesting to see what happens with fans getting to and from Villa Park if the ground opens at a reduced capacity. The idea of a lot of people on public transport isn't really great.

Offline Risso

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Re: FCG latest meeting
« Reply #6 on: October 31, 2020, 12:51:15 PM »
I'll stick my neck out and say I reckon that fans won't be back in the ground at all this season.

Offline Toronto Villa

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Re: FCG latest meeting
« Reply #7 on: October 31, 2020, 01:18:05 PM »
I'll stick my neck out and say I reckon that fans won't be back in the ground at all this season.

I reckon in April or May. And at 50%. Hopefully by then many of us will have taken some magic pill to make all of this go away.

Offline PeterWithesShin

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Re: FCG latest meeting
« Reply #8 on: October 31, 2020, 01:26:04 PM »
I reckon there's no chance grounds will open at 50% capacity this year.

Offline hipkiss92

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Re: FCG latest meeting
« Reply #9 on: October 31, 2020, 02:32:41 PM »
The bit under the PPV about Sky / BT setting the cost is incorrect isn't it? They've been quite clear they're only covering their own costs, which are passed on by the football clubs?

Shame there doesn't appear to have been more said about that, even a bit more contrition considering only Leicester voted against it.

Offline dave.woodhall

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Re: FCG latest meeting
« Reply #10 on: October 31, 2020, 02:49:28 PM »
The bit under the PPV about Sky / BT setting the cost is incorrect isn't it? They've been quite clear they're only covering their own costs, which are passed on by the football clubs?

Shame there doesn't appear to have been more said about that, even a bit more contrition considering only Leicester voted against it.

It was a strange situation, with no real chance for discussion as Purslow said from the off that time was limited and Zoom isn't really ideal anyway.

Offline OCD

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Re: FCG latest meeting
« Reply #11 on: October 31, 2020, 06:28:54 PM »
It would be interesting to know if that philosophy of walking before we run applies to the men's and youth teams too.

Offline Salsa Party Animal

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Re: FCG latest meeting
« Reply #12 on: October 31, 2020, 06:51:21 PM »
Ask CP in future meetings.

How about Aston Villa TV channel which can show all the Aston Villa games say for 100 pounds a year for fans who want to watch Aston Villa legally and no rip off pay to view TV or giving money to Sky/BT.

Offline eamonn

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Re: FCG latest meeting
« Reply #13 on: October 31, 2020, 07:36:28 PM »
Salsa, welcome back. Where've you been (from the three choices given in your Location I guess bedroom?)?

Offline manic-road

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Re: FCG latest meeting
« Reply #14 on: October 31, 2020, 07:37:21 PM »
Thanks for the update Dave, have they ever given an inclination of improvements being made to Villa Park at all during any of the meetings?

 


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