Commercial failings

[FatSam]

Pleased about this. Their Session IPA is my beer of choice at the moment. More than £6/ pint in my local mind, so my consumption has gone down.

[Brend'Watkins]

“Working with Aston Villa & Villa Park is testament to the ongoing success of our original mission when we started, which is to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.”

Beer without prejudice and with a conscience? I really have got to read more company mission statements as I was totally unaware such magic existed.

Yes it’s total bollocks

It's good bollocks. I always look for a beer with a conscience, a beer with it's own mind, a living beer, a beer for the many not the few....

Then I look at the purity website and I think "Oh do fuck off"

Quite, but they do sell some decent beer which will be the first time in living memory at Villa Park.

I'm with you on that Chris. Decent beer is exactly what it is.

[Damo70]

Do they not know that no Villa fan drinks lager. Having travelled a long way from our stately homes in the shires to get to Villa Park we like a good malt whisky or glass of port pre match and at half time.

[VILLA MOLE]

But can they get it out quickly enough??

[chrisw1]

It’s good news.  Notwithstanding the marketing mumbo jumbo they are a very decent brewery.  Hopefully they’ll have the Lawless larger on which is good too.

[kippaxvilla2]

Who the hell suggested having no cash options earlier?!  Sacrilege.

[wozwebs]

As for taking bottle tops off 6 years olds...

This has been a bugbear of mine for sometime now, however we’ve now cracked it. The stewards don’t frisk children so my lad removes his bottle top, puts it in his pocket and carries the drink in through the turnstiles. Once through, he puts the lid back on the bottle. We then walk up the steps, high fiving each other.

And that just shows how pointless the searches are. I also think it’s a sales ploy, at wembley they made us empty out the bottles too.

My understanding of the bottle tips having spoken with someone in H&S for the FA is to eliminate trip hazards in an emergency situation. I.e. if dropped in a rush to get out the ground they are crushed underfoot rather than hazard on stairs that could lead to a fall and further crushing

I always thought it was to stop fans filling them with water then putting the top on and throwing it at the away fans

[Lastfootstamper]

As for taking bottle tops off 6 years olds...

This has been a bugbear of mine for sometime now, however we’ve now cracked it. The stewards don’t frisk children so my lad removes his bottle top, puts it in his pocket and carries the drink in through the turnstiles. Once through, he puts the lid back on the bottle. We then walk up the steps, high fiving each other.

And that just shows how pointless the searches are. I also think it’s a sales ploy, at wembley they made us empty out the bottles too.

My understanding of the bottle tips having spoken with someone in H&S for the FA is to eliminate trip hazards in an emergency situation. I.e. if dropped in a rush to get out the ground they are crushed underfoot rather than hazard on stairs that could lead to a fall and further crushing

I always thought it was to stop fans filling them with water then putting the top on and throwing it at the away fans

You don't need the top on for that.

[Hookeysmith]

“Working with Aston Villa & Villa Park is testament to the ongoing success of our original mission when we started, which is to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.”

Beer without prejudice and with a conscience? I really have got to read more company mission statements as I was totally unaware such magic existed.

Yes it’s total bollocks

It's good bollocks. I always look for a beer with a conscience, a beer with it's own mind, a living beer, a beer for the many not the few....

Then I look at the purity website and I think "Oh do fuck off"

My only question is

"How many of these do I need to fall over"

[Flin5tone]

Great to see us supporting a local company in Purity.
Very expensive in City Centre so be interesting to see what prices will be in the ground.
I'll probably stick to Piss Water AKA Fosters

[purpletrousers]

For what it’s worth, having looked them up, I think they walk their talk, which is important to me as a consumer. Chief question for me is are they vegan (in output not byproduct use), I simply haven’t bought Isinglass refined stuff for years which is a pain but use barnivore.com to check stuff - I’ve emailed them to check if all their products are, certainly a lot are I’m sure all bottled/canned but it’s draft that’s usually the challenge, I think they are though.

More significantly re: their spiel

 https://puritybrewing.com/pure-eco/?v=79cba1185463

Sustainability and brewing with a conscience is at the heart of our business.
At Purity we take our responsibility to our environment and local community very seriously. We’ve made some huge strides for a small company but we are determined to continue to make a difference.


Our brewery uses the latest heat exchange and steam recapture technology to reduce our energy consumption.


Our spent grain goes to the Longhorn Cattle on the farm as well as going to Brewers Goose. The spent yeast goes to the local pigs and the used hops are used as fertiliser on the farm.


We recycle our waste water by using a natural wetland system. Creating a unique and thriving ecosystem ensuring pure water is going back into the water system.


Canning our beer on site with our own line allows us to reduce beer miles and less fuel being used.


Our testament to sustainability was rewarded on a national level as we won the Insider Made in the UK Sustainable Manufacturer of the Year in 2015 and again in 2016 as Midland’s Sustainable Manufacturer

.


So it’s a big commercial success (rather than failings thread) for me.

[purpletrousers]

Great to see us supporting a local company in Purity.
Very expensive in City Centre so be interesting to see what prices will be in the ground.
I'll probably stick to Piss Water AKA Fosters

Indeed if I did ever choose to get ripped off, I’d prefer a premium product which from the reviews here at least it is. We are quick to complain about Budweiser etc.

[Russ aka Big Nose]

I think their beer is great (for all that that might be worth), they do genuinely invest to make a positive difference and, if you need another reason, their Founder/MD is a Villa fan.

He also likes egg-chasing, hence previous tie-ups, special beers with/for Wasps. I will be delighted to quaff a few of their beers on Saturday. UTV.

[not3bad]

For what it’s worth, having looked them up, I think they walk their talk, which is important to me as a consumer. Chief question for me is are they vegan (in output not byproduct use), I simply haven’t bought Isinglass refined stuff for years which is a pain but use barnivore.com to check stuff - I’ve emailed them to check if all their products are, certainly a lot are I’m sure all bottled/canned but it’s draft that’s usually the challenge, I think they are though.

More significantly re: their spiel

 https://puritybrewing.com/pure-eco/?v=79cba1185463

Sustainability and brewing with a conscience is at the heart of our business.
At Purity we take our responsibility to our environment and local community very seriously. We’ve made some huge strides for a small company but we are determined to continue to make a difference.


Our brewery uses the latest heat exchange and steam recapture technology to reduce our energy consumption.


Our spent grain goes to the Longhorn Cattle on the farm as well as going to Brewers Goose. The spent yeast goes to the local pigs and the used hops are used as fertiliser on the farm.


We recycle our waste water by using a natural wetland system. Creating a unique and thriving ecosystem ensuring pure water is going back into the water system.


Canning our beer on site with our own line allows us to reduce beer miles and less fuel being used.


Our testament to sustainability was rewarded on a national level as we won the Insider Made in the UK Sustainable Manufacturer of the Year in 2015 and again in 2016 as Midland’s Sustainable Manufacturer

.


So it’s a big commercial success (rather than failings thread) for me.

Don't the vast majority of ales/bitters/milds use isinglass?

[chrisw1]

Yes, although it's much less common than it used to be with the smaller brewers and craft breweries.  But I suspect Purity use in in their main ales.