I seem to remember Talksport winning the rights to the cricket once before (can't remember which tour but I reckon it was over a decade ago) and poor old Jack Bannister having to crowbar lines like 'Regis Office Solutions, for all your office needs' into every over. I also started to think Paddy Power must be at the crease, he was mentioned that often.
Even so, part of me would rather listen to endless Selco adverts (it's where the trade go) than a single second of Graeme Swann.
And then I realise that instead of Swann it'll be terminal braindeads like Ronnie Irani and Darren Gough, the unthinking man's unthinking Yorkshireman. This is desperate news.