Under Armour

[ktvillan]

The claret on the home shirt may not be the right claret according to traditionalists but its a nice sharp colour. I think its more fashionable than the traditional colour. The shirt is really good quality, nice thin, light material. Shame about the away one, I think they over complicated the collar area but I guess they will capture most peoples tastes across the two. I also fit in the small shirt which is a bonus! The proof will be its lastability though, Ive still got Nike shirts that have lasted better than the Macron ones....

I doubt Arsenal, Liverpool or Man Yoo fans would be content with a nice sharp shade of pink just because it's fashionable, or Everton, Chelsea and Leicester fans would be happy if their traditional blue suddenly developed more than a hint of purple or turquoise.  Bollocks to fashion, we're Villa and we play in claret and blue and this shirt aint claret and blue.  And neither were the Macron atrocities.

[stuart445]

I'm beginning to think Claret doesn't exist as regardless of what design / make we have it's never right. If this shirt was a different shade someone on here would be saying it isn't Claret 

[Ting Tong Tony]

Would be great if we could get Umbro back in the future, As Mary Hopkins once sang " Those where the days my friend..." Andy Lochead, Chico, Willie Anderson to name but a few.

[exigo]

It's perfectly possible that the claret and blue Pantone references have been changed as part of the new brand update. Everything else will then change to match them. These are the old colourways from the Villa brand guidelines 2014.

[Des Little]

Would be great if we could get Umbro back in the future, As Mary Hopkins once sang " Those where the days my friend..." Andy Lochead, Chico, Willie Anderson to name but a few.

...not to mention Gary Penrice, Andy Comyn and Paul Mortimer

[AV82EC]

It's perfectly possible that the claret and blue Pantone references have been changed as part of the new brand update. Everything else will then change to match them. These are the old colourways from the Villa brand guidelines 2014.

My view is that's too "red" but not being anything like a colours expert I don't know what you'd have to do to make it more claret? Can someone not dig out an old late 70s Umbro shirt and just match it? My recollection is that it was darker than this....

[ktvillan]

It's perfectly possible that the claret and blue Pantone references have been changed as part of the new brand update. Everything else will then change to match them. These are the old colourways from the Villa brand guidelines 2014.

My view is that's too "red" but not being anything like a colours expert I don't know what you'd have to do to make it more claret? Can someone not dig out an old late 70s Umbro shirt and just match it? My recollection is that it was darker than this....

Those colours look pretty good to me in terms of the Villa colours I grew up with.  They are close to both the retro shirt in the Villa shop and the recent Nike strips. 
 

[Pat McMahon]

Look at a Burnley shirt. That is claret.

Not difficult UA

Agreed - our kit just doesn't look right, whereas Burnley seem to consistently get it right. I haven't really liked our home kits since the Nike Acorns version.

[Smirker]

Look at a Burnley shirt. That is claret.

Not difficult UA

Agreed - our kit just doesn't look right, whereas Burnley seem to consistently get it right. I haven't really liked our home kits since the Nike Acorns version.

This one was a belter.

http://4.bp.blogspot.com/-TtQ3xy9fhgc/TimdGsrHlmI/AAAAAAAAADk/GMD45jm8AIY/s1600/Aston+Villa+Home+Kit+2011-12.jpg

I wish we went back to black socks again.

[stuart445]

It's perfectly possible that the claret and blue Pantone references have been changed as part of the new brand update. Everything else will then change to match them. These are the old colourways from the Villa brand guidelines 2014.

My view is that's too "red" but not being anything like a colours expert I don't know what you'd have to do to make it more claret? Can someone not dig out an old late 70s Umbro shirt and just match it? My recollection is that it was darker than this....

And I think that is my point proven

[ktvillan]

On my work pc yesterday the colours posted looked fine, today on my personal laptop the claret looks more purple. 

[wittonwarrior]

The colours on the kits are hidieous. Definitely not claret and the blue is so light. Photos of the kits are the best propaganda ever ps even the villa shop in town needs re planning set out all over the place like a mini sports direct

[Chico Hamilton III]

Kids' shirts not available yet? Just tried to order one from the website. Summer holidays must be the optimum time to flog new shirts? Not a great start. Due to the inconvenience, they have reduced the price on pre order to £37.50 for a youth size. Cheers.

[CT Villan]

On my work pc yesterday the colours posted looked fine, today on my personal laptop the claret looks more purple. 

If your monitors aren't calibrated then you may not be seeing true color reproduction on them. I have two different brands of monitor that I have somewhat manually calibrated and I still see differences in color rendition between the two.

[Stirchley Villain]

I would describe the colour as washed purple.