Tom Fox announced as new Villa CEO

[Rudy Can't Fail]

Lambert made similar comments last year about the the great things going on behind the scenes.

[Ads]

I think we're building a secret wonder weapon that we intend to fire at Richard Scudamore. Muhahahahahahaha!

[usav]

Good article, makes all the right noises, as fans we have to trust they know what they are doing - which I understand is nigh on impossible when you see some of the performances and results.  However, I'm prepared to take him at his word, I have no reason not to.

[Richard E]

I think we're building a secret wonder weapon that we intend to fire at Richard Scudamore. Muhahahahahahaha!

Goebbels reckoned Hitler had a load of secret wonder weapons that were going to turn the tide and look how that turned out...

[Drummond]

I've got a secret wonder weapon.

At least I do now, I'd never thought of calling that before.

[Rudy Can't Fail]

Better, more in depth interview with Tom Fox on Free Radio.

One thing we can draw from the interview is that unless we're relegated, Lambert is going no where. Lerner obviously got seriously emotionally burnt with MON and it's Lambert's "honesty" that makes him Randy's man.

[Ads]

I think we're building a secret wonder weapon that we intend to fire at Richard Scudamore. Muhahahahahahaha!

Goebbels reckoned Hitler had a load of secret wonder weapons that were going to turn the tide and look how that turned out...

They went into administration in May 1945 and then got taken over, enjoyed the Wirtschaftswunder and now they dominate Europe.

Hold onto your seats!

[joe_c]

I think we're building a secret wonder weapon that we intend to fire at Richard Scudamore. Muhahahahahahaha!

Goebbels reckoned Hitler had a load of secret wonder weapons that were going to turn the tide and look how that turned out...

Least expected Godwin's Law transgression ever.

[Comrade Blitz]

The plan is simple, to monetise this football club within the global sponsorship market

Oh well, at least he didn't use the word "brand" anywhere in the interview.

[pauliewalnuts]

The plan is simple, to monetise this football club within the global sponsorship market

Oh well, at least he didn't use the word "brand" anywhere in the interview.

We're Aston Villa
We'll monetise this club when we want

[Toronto Villa]

The plan is simple, to monetise this football club within the global sponsorship market

Oh well, at least he didn't use the word "brand" anywhere in the interview.

thing is what if he had? Just because it doesn't resonate well with traditional football fans doesn't mean that ultimately that is what he is trying to sell. He isn't selling "brand" Aston Villa in England and specifically in the West Midlands. However once you get beyond these shores, and into Asia and the US, to those he is hoping to convince to part with their cash it needs to be a lot more than just what the club is today. Because if that is all he has then we are screwed. It is about what the club has contributed to the game historically and that in of itself is a tough challenge given we've won nothing for ages and the only thing we seem to compete for nowadays is the Relegation Super Cup. Investors want to know what Aston Villa is going to do for their businesses now and more importantly in the future. How "brand" Aston Villa is going help the various other companies that we receive sponsorship from.

[Toronto Villa]

And ultimately our collective cynicism in all of this is whether or not means any more coming out of the mouth of Fox, as opposed to Fitzgerald or Faulkner? At the end of the day they all reported or report in to Randy and our eventual direction is dictated by his level of involvement, investment and interest.

[Mister E]

What I like is that they have overhauled the scouting system and added a data-analysis guy: Lambert may not 'do stats' but that is part of he modern game.
Let's see how all this plays out ...

[GordonCowansisthegreatest]

It'll be interesting to see what level of spending we have for January.

[silhillvilla]

What has Fox ever done for us ?