It's common with new stadia, but not with the traditional older grounds.
Dortmund is back to signal iduna park now I think but I get your point. St james having its name changed means nohing as almost everyone still sees it as st james. If red bull wanted to call Villa Park the puppy drowning arena I wouldnt give a flying **** as long as we get every single penny to spend on the playing staff. For too long we have been an after thought and I would like to see a return to the top end of the table and europe.