Get in Stoke
To be honest, whilst a lot of plans were laid a long time ago, we were sort of paying at it until the last 5 or 6 years where we've really stepped it up. The standards and facilities have gone through the roof.
A big pull that clubs like Arsenal, Man United, Chelsea etc have is that they're happy to give a kids' parents a house or a £100k job for throwing paper aeroplanes around the office. I don't know whether we stoop to those depths but it is a challenge we face.
Shame they couldn't show off the NextGen trophy today.