The way world wide matters of finance are going we may soon reach the position where football clubs become the town or city which gave them birth. Were it not for Mansour the city of Manchester would be well on the way to being designated Unitedville to widespread media acclaim.
If our civic leaders had any foresight (which they don't) they would realize that as often as not the name and identity of their football club is better known and more respected than the conurbation in which they are located. Middlesborough and the two Sheffield clubs are classic examples.
How many of us have visited places in Scotland other than Glasgow and Edinburgh yet the names of Forfar, Clyde, Motherwell, Dunfermline, Sterling etcetera are familiar to us all because they have active football teams which get wide publicity.
If you can place a conservation order on a concrete cow you should be able to place a conservation order on an historic place name.