Sponsorship withdrawal ?

[cdbearsfan]

After the transfer window blew away criticisms that Randy had given up on Villa, cynics now choose to round on the Board because a sponsorship deal has fallen through. It's a bit sad really. We will get another sponsor we're not West Brom.

[PeterWithe]

Oh and the roof top ad for at Craven Cottage is probably worth £1-2m per year in media value.

Really?

I know fuck all about advertising but I'd have thought that if that were the case there would be more value in getting a big sign on another building under the flightpath, a school or something.

[Villa'Zawg]

What I want to know is how come Fulham and ourselves were on the same amount, I would have thought we were 4 or 5 times as big a club as they are. Especially when you consider that negotiations would have taken place after 2 successive 6th place finishes and while we were fighting for a champions league spot!

Either we have terrible negotiators or Fulham have extremely good ones!

 think you'll find that your opinion is pathetic. We're not in control pf anything that goes wrong. Our best players, our manager, our commercial agreements with sponsors... Whatever we do is great and if it isn't great then that's someone else's fault and there was nothing we could do about it anyway.

I'd stick to numbers if I were you. 

"Exciting and important" Shirt sponsorship deal = 3 years

Shirt sponsorship deal cancelled = 8 months

[Shrek]

I would love our kit to be released before the summer holiday, so i can wear it on holiday.

I was always abit wiery of FxPro, i felt that we must not be getting the best deal if they are sponsoring two premiership teams.

But I think that Randy and Co are constantly learning and will not let the sponsor/Kit ordeal of last year happen again.

[Walmley_Villa]

I notice that Cadbury's advertise at the Sty, no sign of them at VP? Wasn't there a rumour about FEDex a while ago? Villa could do with attracting a quality Corporate brand.

[Deano's Mullet]

The shirts look better without sponsors anyway. Ever since Mita Copiers it seems none of our sponsors last longer than 2-3 years, it always ends prematurely. AST Computer pulled out after 3 years when it was originally announced it was going to be a long term deal. I thought Acorns would last longer than just the two seasons.

[Villa'Zawg]

Oh and the roof top ad for at Craven Cottage is probably worth £1-2m per year in media value.

Really?

I know fuck all about advertising but I'd have thought that if that were the case there would be more value in getting a big sign on another building under the flightpath, a school or something.

It's nonsense, that is the sort of figure you'd pay for a prime site in Times Sq. New York.

The Charles Sale comment did mention that the roof branding helps but his reasoning was that the sponsors are said to have formed a closer relationship with Fulham's commercial team.

[PeterWithe]

The shirts look better without sponsors anyway. Ever since Mita Copiers it seems none of our sponsors last longer than 2-3 years, it always ends prematurely. AST Computer pulled out after 3 years when it was originally announced it was going to be a long term deal. I thought Acorns would last longer than just the two seasons.

All true but the teams we hoped to be competing with by now all have deals worth over £10m a season, thats the cost of a first team .

[robbo1874]

I don't consider this a slight on us at all.  Just because the two deals were worth £3.5m doesn't mean they were comparable - it seems to me Fulham have given them much more bang for their buck. 

The advert on the Craven cottage stadium alone is incredibly valuable, as anyone who has flown into Heathrow from the East will tell you.

Plus they're in London, so for the entertaining, PR, corporate hospitality they get as part of the deal they have the dubious draw of the capital.

A strong end to the season and I don't doubt for minute we'll have plenty of people interested.


Thought it was Brentford rather than Fulham that has the advertising on the roof of the stand in the heathrow flight path]

[saunders_heroes]

According to Mat Kendrick FX Pro approached both Villa and Fulham to renegotiate their sponsorship deals at a lower price. Villa said no and Fulham said yes. So it's nothing to do with Fulham being more of a pull than Villa.

[TheSandman]

The test will be in whether we can get a prompt, suitable and big replacement deal.

[Bad English]

Given Houllier's horrible record of conceding late on, I suggest lastminute.com

[Grande Pablo]

I'm sure I read recently that the Premiership have passed a rule that from next season teams can have multiple sponsors like in the Football League - back of shirts & arse of shorts.  The Commercial Team have their work cut out filling Dunne's space.

[dave.woodhall]

What I want to know is how come Fulham and ourselves were on the same amount, I would have thought we were 4 or 5 times as big a club as they are. Especially when you consider that negotiations would have taken place after 2 successive 6th place finishes and while we were fighting for a champions league spot!

Either we have terrible negotiators or Fulham have extremely good ones!

 think you'll find that your opinion is pathetic. We're not in control pf anything that goes wrong. Our best players, our manager, our commercial agreements with sponsors... Whatever we do is great and if it isn't great then that's someone else's fault and there was nothing we could do about it anyway.

I'd stick to numbers if I were you. 

"Exciting and important" Shirt sponsorship deal = 3 years

Shirt sponsorship deal cancelled = 8 months

And that's the fault of anyone at the Villa because?

[Villa'Zawg]

What I want to know is how come Fulham and ourselves were on the same amount, I would have thought we were 4 or 5 times as big a club as they are. Especially when you consider that negotiations would have taken place after 2 successive 6th place finishes and while we were fighting for a champions league spot!

Either we have terrible negotiators or Fulham have extremely good ones!

 think you'll find that your opinion is pathetic. We're not in control pf anything that goes wrong. Our best players, our manager, our commercial agreements with sponsors... Whatever we do is great and if it isn't great then that's someone else's fault and there was nothing we could do about it anyway.

I'd stick to numbers if I were you. 

"Exciting and important" Shirt sponsorship deal = 3 years

Shirt sponsorship deal cancelled = 8 months

And that's the fault of anyone at the Villa because?

because it should be someones job to maintain a good relationship with our biggest sponsor.

At the time the deal was signed, Paul Faulkner, chief executive of Aston Villa, said: “This is the biggest deal we have ever done. The previous biggest was the Nike kit sponsorship which was worth more than £10 million.

“This was a big process for us. We had a team of people looking for the right partner locally, nationally and internationally.

For them to walk out after a few months, is a cock-up and typifies the type of big mistakes that have been made since Faulkner became CEO.