Sky > any other TV providerAt the end of the day I think it's how much TV you watch. Sky has all the best channels, has loads of HD channels, movie channels, Sky+ and you can watch loads of sport... in 3D too! For me this is perfect whilst paying a pretty reasonable amount for it all and it's the cheapest you can get it if you're paying for a premium unlike shitty Virgin 'wannabe Sky' Media.