Who has the most power in modern day football?

[drew stanley]

The idea of Sky 'pulling the plug on the PL' is ludicrous . Premier league football is the main driver of the whole Sky business model and if anything Sky needs PL football more than it needs Sky . Hence the ever increasing revenue the PL gets every year from Sky .

As to who has the most power in the modern day game , we do if we would just realise it .

Everyone keeps talking about the 'Sky money' but where do they get their money from ? Either directly or indirectly from us . Directly through subsciptions or indirectly through advertising . As well as general advertising think of 'Ford Monday night football' or 'Gillette Soccer Sarurday' . These outfits don't do it out of the kindness of their hearts , they want to sell cars and and razors to Sky viewers i.e. football fans .(lots of razors in my case as I have to shave my knuckles) .

If we really want to get rid of the frankensteins monster that is Sky/PL then cancel your subscription to Sky and organise consumer boycotts of the products that subsidise Sky .

'Workers (football fans) of the world unite , we have nothing to lose but our shackles (sky boxes)'  It won't happen of course , inertia is a terrible thing .

[Whiney MacWhineface]

Sky will not "piull the plug" on football, but they may not be prepared to keep on jacking up the payments as much as the PL might like. To keep growing the PL need to get revenue from other sources, hence the 39th game and any other whacko device to screw more money out of the rest of the planet.

[Legion]

Sky.