I'm not upset it's stayed at 1am.
For better or worse, matches at inconvenient times is part of a World Cup in a different part of the world and it's no bad thing to remind people of that. There'll be millions of people outside their comfort zone doing the PWS / cd shift for the first time, which I think is an important part of the whole event.
And for the kids who do stay up (and all the ones I spoke to at training this morning, are) I reckon they'll remember being up at 2am for the England game in years to come much more than the normal timed ones. The oddity of it adds to the occasion. And if they're a bit tired at school the following day, who really cares.
More selfishly, I've booked Monday off work, and had it been at 7pm I'd have felt like I couldn't justify it and would have cancelled. And I'd got used to the idea of a three day weekend.