Can't help having a feeling of unease about this one.
Since the summer of 2021, to have a season ticket in the Lower Holte centre has gone from £575 per season to just over £900 now. At this rate it'll be over a grand by the summer of 2028.
If you keep having inflation busting rises every season, is it really a suitable enducement to the people that they'll need to eventually fill a 52k seater stadium? They've got a chance at the moment, but when Unai leaves us (hopefully not for another decade at least), if they botch his replacement it could spell disaster.
Keep putting the prices up as they are will only be work as long as the team are doing well. As soon as they ain't the whole house of cards will start to shake.