Unai loves experienced players who can play in the hear and now. However the only way we can quickly build revenue outside of the usual commercial streams is using the model of Bournemouth, Brighton and Brentford. It seems both models can work alongside each other.
And yet fans of other clubs (including the two mentioned there) believe we must be quite good at what we do.
Qualifying for the CL twice in the last three years (should've been three), and a major European trophy.
Those clubs sign players with the express intention of boosting their value and selling them on to a bigger club. The players know this in advance and are quite happy with the arrangement. As per Joao Pedro, Alexis MacAllister and the rest. Play a year or two in the PL and show what they can do.
Players coming to us and other big clubs know we'll put up more of a fight if other clubs show interest. So if biding their time before an offer from Chelsea or the Redscouse etc comes in is the goal we aren't a great option.
They're (usually) coming to us because they believe they have a better chance of success at the club.