I feel we are approaching a tipping point, for all the good times recently we still haven't won anything and in the two big games last season we came up short. This is not meant as a criticism of the team but will surely influence the more casual fan, who, let's face it is the market the club want to attract. I could possible understand these prices had we won the Cup or qualified for the CL but it seems out of step with where we are.
I've long believed that there just isn't the market to attract at these prices, certainly in the long term anyway and we could be seeing more empty seats than we have in the last few seasons.