Francesco Calvo - President of Business Operations

[Tuscans]

🚨 Francesco Calvo has resigned from his position as Managing Director of Revenue & Football Development at Juventus — he’s set to join Aston Villa.
@cmdotcom

"Francesco Calvo studied Business Administration at Università Commerciale Luigi Bocconi and obtained a Master in Strategic Marketing in 2002 at the Profingest Management School.
He began his professional career in 2004 at Philip Morris International, holding roles of increasing responsibility until 2011 when he was promoted to the position of Director Event Marketing.
In October 2011 he entered the world of football as Commercial Director of Juventus FC S.p.A., where in 2014 he was promoted to Chief Revenue Officer.
From 2015 to 2018 he held the position as Chief Revenue Officer at FC Barcelona, until he joined AS Roma first as Chief Revenue Officer and then Chief Operating Officer.
He returned to Juventus on April 1, 2022 as Chief of Staff, a role he held until 22 January 2023 when he was appointed Chief Football Officer, reporting to the Chief Executive Officer. Currently, he holds the position of Managing Director Revenue & Football Development."

[cdbearsfan]

Is he the new Chris Heck?

[Drummond]

Francesco Calvo (Juventus director): "Sometimes, I wish we were based in Milan rather than Turin. It gives you more commercial opportunities. But there are already 2 clubs and that wouldn't be convenient for us. We are still proud to represent Turin in Italy and in the world though."

Hmmm

[Drummond]

https://leadersinsport.com/sport-business/videos/5-minutes-leaders-francesco-calvo-fc-barcelona/

[Tuscans]

FC Barcelona’s Chief Revenue Officer explains the Barca brand secrets, reveals the club’s target growth territories and how the club promotes its most valuable assets.


Francesco Calvo is FC Barcelona’s Chief Revenue Officer, responsible for the operations, sales, marketing and revenue management of the club. Having previously worked as Commercial Director and Chief Revenue Officer at Juventus FC, Calvo worked for many years at the Italian club where he gathered in-depth knowledge of the football business, the generation of income and sponsorship deals. Calvo was put in charge of Juventus’ commercial plans and strategies, generation of income, financial sustainability, licenses and the implementation and development of new digital platforms. Calvo has also held managerial positions at Philip Morris International and Marlboro Motorsports Global Communication, and his representation of these companies led to his involvement in the business side of Formula One and Moto GP.

Interviewed backstage at the Leaders Sport Business Summit in New York in March, Calvo discusses why the FC Barcelona brand is so unique, reveals the club’s target growth territories and what FC Barcelona is doing to cultivate those fanbases, delves into the strategy for promoting the club’s most valuable assets, and addresses the rumours about Gerard Pique having set up the club’s sponsorship deal with Rakuten.

[Sexual Ealing]

Formula One, Juventus AND big tobacco. I assume he's bringing John Terry with him.

[Brazilian Villain]

Solid name, sounds like he's a theologian from the Reformation. Wonder how he'll get on with Monchi.

[pauliewalnuts]

Solid name, sounds like he's a theologian from the Reformation. Wonder how he'll get on with Monchi.

They'd have been at Roma at the same time.

FWIW when i saw his name, i thought "wasn't that 'God's Banker' who they found swinging under Blackfriars Bridge?"

My second thought was "No".

[Tuscans]

Solid name, sounds like he's a theologian from the Reformation. Wonder how he'll get on with Monchi.

Think they were at Roma for a year

[Brazilian Villain]

Solid name, sounds like he's a theologian from the Reformation. Wonder how he'll get on with Monchi.

Think they were at Roma for a year

It was a reference to Monchi's recent lecture on faith, rather than any serious concerns about them working together.
https://islapasion.net/monchi-ensalza-una-madruga-infinita-junto-a-jesus-nazareno-y-la-virgen-de-los-dolores/

[eamonn]

Can he bring the Doug with him?

[Dante Lavelli]

Is he the new Chris Heck?

Absolutely no idea. Reads like his previous role’s had a narrower remit compared to heck’s.  Maybe Calvo (sponsorship deals) and the Oak Group (gigs etc) are seen as appointments that can deliver Heck’s masterplan over the next few years.  In the meantime the club can find a new person responsible for imagining the ‘five year plan’ which follows.

[Chris Smith]

Solid name, sounds like he's a theologian from the Reformation. Wonder how he'll get on with Monchi.

They'd have been at Roma at the same time.

FWIW when i saw his name, i thought "wasn't that 'God's Banker' who they found swinging under Blackfriars Bridge?"

My second thought was "No".

We must have some sort of Vulcan mind meld going on because that was precisely my thought process.

[Hookeysmith]

Doesn't our very own Nas sit on the main board of Juves biggest sponsor as I'm sure it was reported that relationship was instrumental in the Dougie move.

Wheels within wheels as they say

Juventus and Barcelona on your commercial cv is not to be sniffed at.

[Monty]

Everything about him just howls 'stronzo'.