Interesting...
The Premier League is to launch a streaming platform in Singapore that could pave the way for a global direct-to-consumer “Premflix” product, CEO Richard Masters has confirmed.
The long-rumoured new service, a collaboration with telco StarHub, will be called Premier League Plus and show all 380 games live as well as magazine content, starting next season.
Singapore will act as a pilot but the launch of the platform – which will broadcast non-stop content and be available via an app – will give the Premier League an additional option for maximising the value of its rights in all markets.
“For the first time, we’re going direct-to-consumer in Singapore. It’s a very long, considered process, carefully chosen,” said Masters.