I can see Heck being in charge of the commercial side with Purslow remaining as chief networker and greeter of famous people.
I get the feeling they think Purslow may have hit the ceiling where he can take us commercially, but want to keep him around for his links/knowledge/influence with the football governing bodies and probably to run the North stand development. Bringing someone in who can drive commercial side of things with total focus.
If we don't get a ceremonial bell it'll be the final confirmation that the club is desperate to drive away the working class fan. Whilst not a working classer myself, I once knew a chap who was. He would regale me with tales of his abject, but happy childhood. The ceremonial bell was the heartbeat of every special occasion, a dog fight wasn't a dog fight unless the ceremonial bell was there to herald the arrival of blood.