Greene King announced as Official Ale Partner

[Virgil Caine]

Wasps and Coventry have Purity the lucky gits.

Id never leave the concourse if we served UBU.

I would never feel it necessary to leave Villa Park if they served Timothy Taylor's - off now to trim my beard and to put on my cardigan made from domesticated lama wool.

[in exile]

I prefer fizzy shit. But don't mind if we can make a bit of cash out of the beardy-weirdies.

Mmmmmm...fizzy shit

[Stirchley Villain]

I prefer fizzy shit. But don't mind if we can make a bit of cash out of the beardy-weirdies.

Mmmmmm...fizzy shit

I think he means fighting water.

[AV5nobs]

Whilst I agree with sentiments over taste, Greene King are sizeable players in the real ale / craft UK industry and would have had far more to play with than some of the afore mentioned brands and more local micro breweries.

Having switched to Heineken from Carlsberg-Tetleys it is clear where The club has gone in terms of this area of the business.

The only winners are mainstream cider drinkers who will now have strongbow over Somersby.

[PeterWithe]

Having switched to Heineken from Carlsberg-Tetleys it is clear where The club has gone in terms of this area of the business.

I'm not sure what you mean, have they not just switched one giant sponsor for another?

[frankmosswasmyuncle]

Greene King have spent years taking over other breweries (closing some down) and continue to brew and sell the beers that they think will do well.
Agree, their IPA is a bit crap but they do some other beers that are ok.
Whether we see them or not is another matter.
I'd rather we had gone for a local brewery but that's business.

[AV5nobs]

Having switched to Heineken from Carlsberg-Tetleys it is clear where The club has gone in terms of this area of the business.

I'm not sure what you mean, have they not just switched one giant sponsor for another?

Indeed they have, but they have cut many of hospitality bonuses we used to get with Carlsberg. They have tightened up somewhat.

[kippaxvilla2]

I agree with these sediments entirely.

[Clampy]

In the grand scheme of things, I'm not sure how much it really matters.

[kippaxvilla2]

Well it matters to me I'm hopping mad about it.

[frankmosswasmyuncle]

No need to get bitter about it though.

[brian green]

For those of you for whom beer is important.   Greene King have indeed bought up swathes of East Anglian breweries.  The Bartons is owned by an East Anglian (sort of) Rutland brewery.  If GK have got them in the cross wires so long Bishops Farewell before a game.

[Small Rodent]

Dishwater is preferable to Greene King, should have got sponsored by Fairy.

I'm based down in London and know of quite a few really good young breweries here Brixton, Weird Beard, Gipsy Hill, Crate, Beavertown etc

I know of some of the older Brum breweries, but who is new on the scene making good stuff?

Brixton and Gipsy Hill may taste nice but are overpriced hipster-fodder.

I'd rather have 4 pints of these, than 6 of Greene King for the same price. Tbf though I get a pretty healthy discount.

Good point!

Are they cheaper nearer source? I've heard the Gipsy Hill Tavern isn't a bad pub.

[brian green]

My son in law and his brother intend to start a brewery in Cambridge with an inheritance from their grandfather.  He is a Gooner and his brother is a Man U fan.  Answers on a postcard please for a suitable name for their product.

[kippaxvilla2]

Arseman as an opening gambit.