Quote from: MarkM on October 10, 2013, 08:46:23 AMQuote from: Ads on October 10, 2013, 08:35:07 AMI don't think Dave means literally in charge of those matters, but everything he does affects those departments massively one way or the other. Agreed, but the Marketing Dept should be telling the rest of the company how it needs to operate to meet the demands of the market that it operates in, not the 'product dept' giving the company a product and then saying "Sell it!"Not anywhere I've worked it doesn't. Lots of businesses are based around product first, and then the marketing department is brought in to sell it (although that's a very simplistic term).
Quote from: Ads on October 10, 2013, 08:35:07 AMI don't think Dave means literally in charge of those matters, but everything he does affects those departments massively one way or the other. Agreed, but the Marketing Dept should be telling the rest of the company how it needs to operate to meet the demands of the market that it operates in, not the 'product dept' giving the company a product and then saying "Sell it!"
I don't think Dave means literally in charge of those matters, but everything he does affects those departments massively one way or the other.
Quote from: Chico Hamilton III on October 10, 2013, 12:00:05 PMQuote from: Mrs Hilda Slag on October 10, 2013, 11:52:10 AMWhat I don't understand is why he had to leave Nigeria in such a hurry. And why does he need my bank details? And how does he know that I suffer from erectile disfuntion?He's seen you play. He thought you were Pele.
Quote from: Mrs Hilda Slag on October 10, 2013, 11:52:10 AMWhat I don't understand is why he had to leave Nigeria in such a hurry. And why does he need my bank details? And how does he know that I suffer from erectile disfuntion?
What I don't understand is why he had to leave Nigeria in such a hurry. And why does he need my bank details?
Quote from: pauliewalnuts on October 10, 2013, 03:18:14 PMQuote from: MarkM on October 10, 2013, 08:46:23 AMQuote from: Ads on October 10, 2013, 08:35:07 AMI don't think Dave means literally in charge of those matters, but everything he does affects those departments massively one way or the other. Agreed, but the Marketing Dept should be telling the rest of the company how it needs to operate to meet the demands of the market that it operates in, not the 'product dept' giving the company a product and then saying "Sell it!"Not anywhere I've worked it doesn't. Lots of businesses are based around product first, and then the marketing department is brought in to sell it (although that's a very simplistic term).You're right, lots of businesses - particularly in the UK, and particularly SME's with MDs who believe that marketing is some kind of American term for selling - do operate in that way, using the marketing department to find some way of selling something that the market may not even want.The really successful companies however, understand the importance of getting it the right way around, so that products can be designed to satisfy latent or real demand in the marketplace.
Whilst it's very nice to be reading about marketing strategies, I feel in the interests of balance it's important to point out that marketing is the work of the devil himself, and those employed in it (deservedly) will spend an eternity in hell.
Quote from: E I Adio on October 10, 2013, 04:21:02 PMQuote from: pauliewalnuts on October 10, 2013, 03:18:14 PMQuote from: MarkM on October 10, 2013, 08:46:23 AMQuote from: Ads on October 10, 2013, 08:35:07 AMI don't think Dave means literally in charge of those matters, but everything he does affects those departments massively one way or the other. Agreed, but the Marketing Dept should be telling the rest of the company how it needs to operate to meet the demands of the market that it operates in, not the 'product dept' giving the company a product and then saying "Sell it!"Not anywhere I've worked it doesn't. Lots of businesses are based around product first, and then the marketing department is brought in to sell it (although that's a very simplistic term).You're right, lots of businesses - particularly in the UK, and particularly SME's with MDs who believe that marketing is some kind of American term for selling - do operate in that way, using the marketing department to find some way of selling something that the market may not even want.The really successful companies however, understand the importance of getting it the right way around, so that products can be designed to satisfy latent or real demand in the marketplace.Correct.Many companies really get it wrong, and are product led.A Production led comapny says "I can make X loads of this widget, please go and sell it" Even though there may be no demandA Marketing led company asks "What does the market want?" and then feeds that back through the company and produces the plan to meet that needThere is very little point in making a product that nobody wants or needs.Strategic marketing is very different from what many perceive marketing to be [its all about pretty pictures isn't it?"] I have heard that lots of times in my line of work
He sent one to all aftabs wives too.
Quote from: LeeB on October 10, 2013, 05:03:24 PMWhilst it's very nice to be reading about marketing strategies, I feel in the interests of balance it's important to point out that marketing is the work of the devil himself, and those employed in it (deservedly) will spend an eternity in hell.well I'm royally fucked then
Quote from: Toronto Villa on October 10, 2013, 05:13:41 PMQuote from: LeeB on October 10, 2013, 05:03:24 PMWhilst it's very nice to be reading about marketing strategies, I feel in the interests of balance it's important to point out that marketing is the work of the devil himself, and those employed in it (deservedly) will spend an eternity in hell.well I'm royally fucked thenYou'll be alright pal, God's clearly a Villa fan.Why else would Birmingham City exist?