I think people are getting caught between what the company represents (and by extension, what they're prepared to advertise) and the worth of it to the club. Say, for example, a huge company such as Aldi or Lidl offered us a £20 million deal for a couple of seasons. It's money to the club, but how many would be happy to walk around with what we would always see as a budget supermarket on their Villa shirt?
Good to see the Mirror speak of us in a postive light.......
Quote from: Clampy on January 20, 2013, 10:39:04 AMGood to see the Mirror speak of us in a postive light.......What's to be positive about though?
We don't exactly attract big sponsors anyway which is one of the reasons we were able to do the Acorns thing for a few seasons.IF we get relegated all commercial income will fall. No point in reading too much into a deal that is about to expire anyway and a lazy piece of journalism.
I know we've been crap for three seasons now, but in the context of British football we're still a big deal. We're in danger of thinking we've got to take what we can get, which isn't true. Possibly if we ended up like Forest or Preston (e.g. clubs that used to mean a lot but slid horribly down the divisions) I'd admit nostalgia isn't going to get you megabucks, but we're not at that stage yet and hopefully never will be.
Quote from: curiousorange on January 20, 2013, 11:22:47 AMI know we've been crap for three seasons now, but in the context of British football we're still a big deal. We're in danger of thinking we've got to take what we can get, which isn't true. Possibly if we ended up like Forest or Preston (e.g. clubs that used to mean a lot but slid horribly down the divisions) I'd admit nostalgia isn't going to get you megabucks, but we're not at that stage yet and hopefully never will be.At the very least (regardless of where we are in the league at the moment) we should be aiming for what the likes of Spurs get. I appreciate Spurs are currently a top four chasing team but, even so, we've won more than them and have a far greater history. One of the things I hoped Randy Lerner would get right when he took over Villa was the branding of the club (the McGregor/League creators angle in particular). Marketed the right way, Villa being the home of every league football competition in the world must have a significant value?
Quote from: aftab235 on January 20, 2013, 08:40:59 AMCouldn't careless. F in Genting a shit gambling house they can piss right out of Villa Park.Agree - any sponsor that can't be on a kids shirt has no place in football.
Couldn't careless. F in Genting a shit gambling house they can piss right out of Villa Park.