A £10 administration fee ? How incredibly small time is that ?
I once turned up at the ground realising I had brought my old season book from the previous season. Probably about 10-12 years ago, definitely during the so called`bad old days`of Doug. During the times we used to hear all sorts of moans about the inefficiencies of the ticket office and surly attitude of some on the other side of the counter. However, in fairness I was provided with a ticket to get in - no problems, no quibble, no charge.
Well maybe these days things are in the main run more efficiently, and maybe we are served with a more professionally pleasant manner. On the other hand with such an experience as yours, you start to feel its all done purely in order to maximise income from the revenue stream known as regular ground attending patrons - ie. you and me.
This is the sort of story you expect to hear from a season ticket holder at St Andrews if they have such things.
To paraphrase John Barnes, this may be acceptable at Birmingham but it is not good enough at Aston Villa.