Didn't Doug state that somebody wrote in and suggested it as a birthday present or something, at which time he made himself absent from the room while the other directors voted on it?
As the day approached for Doug's 70th birthday, a Doug's 70th Birthday Committee was established.
"But how will we mark the occasion?" one of them was heard to cry. "Whatever can we do for the man who has everything?"
"I know," said another member (believed to be a certain ITV-cum-Sky football, boxing and greyhounds commentator. "We'll name the new stand after him. But it will have to be a secret. He can't know until the big day"
"Bravo." they all cried. "What a good idea! But we must keep it from him. It'll be such jolly fun to see the look on his face when we tell him."
And so it come to pass that at Doug's 70th Birthday Party, shortly after everyone had played Pass the Brown Paper Parcel and Pin the Tail on the Bicycle Kick, the commentator announced that they had a big surprise for Doug. And they handed him a model of the stand, with 'The Doug Ellis Stand' written in crayon along the side.
You should have seen the look on his face!
"Well I never!" said Doug. "This IS a surprise! I never expected this!"
How they all laughed!
And they all lived happily ever after.
The End.