I reckon that's the third or fourth different log on I've got for official club related stuff now.
My reading of it is that this is the first step towards combining all of those.
I can't imagine many clubs have introduced more IT systems than the Villa over the past 10-15 years. It would be nice if they just settled on one and stuck with it, or worked out a way of changing the back end without always needing fans to set up a new account.