The Premier league, ever since its inception, has always been about naked self interest. Indeed, if I remember correctly it only came about following a threat of a break away by the usual suspects here, in Spain, Germany, Italy et all to form their own league closed to all outsiders.Despite Sky continually telling us its 'the greatest league in the world', its probably as uncompetative as its ever been, with 2/3 clubs competing at the top, 2/3 sniffing about for 4th place and the rest trying to avoid relegation.This decision is clearly designed to maintain the status-quo and will do so very well.
Indeed, the inception of the Premier League was the beginning of the death of football as a genuine competitive sport. I think this deal doesn't change much, it just underlines how many clubs are willing to do no more than make up the numbers just to keep their fingers in the financial pie. If you think about it, it's only the influx of money from Abramovich and then Mansour, that has given any semblance of genuine competition to the Premier League title recently. Without those it would have been a procession for United every year since Wenger lost his magic touch at Arsenal. To say it's a competitive league is a joke.