Heroes & Villains, the Aston Villa fanzine

Heroes & Villains => Heroes Discussion => Topic started by: Brend'Watkins on January 24, 2020, 03:46:21 PM

Title: Has our Marketing Improved?
Post by: Brend'Watkins on January 24, 2020, 03:46:21 PM
It seems to me it has and quite a bit.  Okay, crowds are going to be up with a promotion, even so, history has shown us that these fall off if the team starts doing poorly.  It doesn't appear to be the case these days. We also appear to be attracting more kids.  Not just kids of long time suffering parents but kids generally.

For example.  My daughter lives and works in Oxford.  I've taken her a few times to Villa Park when she was younger, she thought it too loud and didn't really get football even though she's been to a few more games in her late teens and early 20s . If someone asked her who was her team she'd say Villa and not have a clue what position or division we were in.  She gets the rivalry thing between us and our neighbours which is a good thing as one of the house supports the other lot.  The other day she was talking to a colleague who happened to be a Spurs fan who told her that his son also supported Villa.  "How can that happen" she inquired.  It transpired that he had taken him to a few games to Tottenham but his son was bored and didn't feel anything, no excitement, no involvement, nothing.  Hi son liked football so hearing about the 'fun days' at Villa Park he took him along. Straight away he was hooked.  Enthralled by the lion mascots, the games and kick abouts and whatever they do.  Then the game, loved the atmosphere and intensity and the immensity of the Holte End.  Then told his Dad..."I'm a Villa fan, I'm sorry Dad but I am"  His Dad has accepted it so takes him.  Apparently, he also gives a big "Yesss" too if he hears Blues have gone a goal down.  Well done the marketing team!
Title: Re: Has our Marketing Improved?
Post by: AsTallAsLions on January 24, 2020, 03:58:16 PM
It seems to me it has and quite a bit.  Okay, crowds are going to be up with a promotion, even so, history has shown us that these fall off if the team starts doing poorly.  It doesn't appear to be the case these days. We also appear to be attracting more kids.  Not just kids of long time suffering parents but kids generally.

For example.  My daughter lives and works in Oxford.  I've taken her a few times to Villa Park when she was younger, she thought it too loud and didn't really get football even though she's been to a few more games in her late teens and early 20s . If someone asked her who was her team she'd say Villa and not have a clue what position or division we were in.  She gets the rivalry thing between us and our neighbours which is a good thing as one of the house supports the other lot.  The other day she was talking to a colleague who happened to be a Spurs fan who told her that his son also supported Villa.  "How can that happen" she inquired.  It transpired that he had taken him to a few games to Tottenham but his son was bored and didn't feel anything, no excitement, no involvement, nothing.  Hi son liked football so hearing about the 'fun days' at Villa Park he took him along. Straight away he was hooked.  Enthralled by the lion mascots, the games and kick abouts and whatever they do.  Then the game, loved the atmosphere and intensity and the immensity of the Holte End.  Then told his Dad..."I'm a Villa fan, I'm sorry Dad but I am"  His Dad has accepted it so takes him.  Apparently, he also gives a big "Yesss" too if he hears Blues have gone a goal down.  Well done the marketing team!


This is great to hear on many levels.

One of them is knowing that a Spurs fan has to sit in Villa Park looking gormless on a regular basis while his son sings along to Allez Allez Allez about us conquering Europe in 1982!

But seriously, I echo the well done. I do think things are improving in that area. There's a lot we could do better as a club, but have to applaud progress where we see it.
Title: Re: Has our Marketing Improved?
Post by: purpletrousers on January 24, 2020, 06:44:13 PM
I was a victim/success of freezing ST sales, creating a waiting list, creating the appearance of the difficulty of getting match by match tix -> selling lots more STs.

When I joined the waiting list it was really with future seasons ahead, but I happily allowed myself to get sucked in after the high of Wembley. I imagine  Iím not the only one this happened to.

My Mrs might be less happy (not unreasonably given our context) but I think that was some very smart marketing decision making.
Title: Re: Has our Marketing Improved?
Post by: Legion on January 24, 2020, 07:25:30 PM
I think it is a lot better, especially the social media side for the first team. Women's coverage is OK. U23s needs a lot of improvement.
Title: Re: Has our Marketing Improved?
Post by: Pat Mustard on January 24, 2020, 08:16:17 PM
Got to say that the family zone is really well done - our little one loves it, itís connecting her to the club and means we end up spending a lot more on a match day. Itís also nice that they allow away fans in there, on Boxing Day there were quite a few Norwich fans in there and they all seemed to think it was great.

There are still things that need sorting out (calling the ticket office is painfully slow most times), but the match day experience for young fans is really positive.
Title: Re: Has our Marketing Improved?
Post by: amfy on January 24, 2020, 09:25:56 PM
Got to say that the family zone is really well done - our little one loves it, itís connecting her to the club and means we end up spending a lot more on a match day. Itís also nice that they allow away fans in there, on Boxing Day there were quite a few Norwich fans in there and they all seemed to think it was great.

There are still things that need sorting out (calling the ticket office is painfully slow most times), but the match day experience for young fans is really positive.

I also love it when there are a few away kids - itís good for kids to learn the opposition fans are not your mortal enemy!
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