Heroes & Villains, the Aston Villa fanzine

Heroes & Villains => Heroes Discussion => Topic started by: Legion on June 12, 2013, 10:35:52 AM

Title: Strategic marketing
Post by: Legion on June 12, 2013, 10:35:52 AM
Chuckles (http://www.expressandstar.com/news/2013/06/12/walsall-fc-fans-kick-up-fuss-over-aston-villa-m6-advert/)
Title: Re: Strategic marketing
Post by: saunders_heroes on June 12, 2013, 10:39:45 AM
We should put one up outside the Sty as well. I'm sure that would go down equally as well.
Title: Re: Strategic marketing
Post by: Lizz on June 12, 2013, 10:40:40 AM
I like the comment "it don't half make us look daft".
Title: Re: Strategic marketing
Post by: dave.woodhall on June 12, 2013, 10:43:07 AM
Full credit to whoever came up with that idea. I've read that it's the most viewed advertising hoarding in the country.
Title: Re: Strategic marketing
Post by: rob_bridge on June 12, 2013, 10:43:56 AM
We should put one up outside the Sty as well. I'm sure that would go down equally as well.

Well it would smarten the place up 10fold if we did.
Title: Re: Strategic marketing
Post by: mrastonvilla on June 12, 2013, 10:44:06 AM
We should put one up outside the Sty as well. I'm sure that would go down equally as well.

We could sponsor their closed stand
Title: Re: Strategic marketing
Post by: London Villan on June 12, 2013, 10:45:28 AM
Walsall rake in plenty of cash from that hoarding... this is one of the unforeseen downsides.
Title: Re: Strategic marketing
Post by: Mister E on June 12, 2013, 11:04:12 AM
I may have said this before recently.
I flew into Birmingham Airport for the first time in years last month and was amazed that there was absolutely nothing to indicate that Birmingham is the home of AVFC. As a frequent user of M'cr and Leeds Airports (and sometimes of Newcastle's), I am used to being bombarded with messaging and merchandising and it was incredibly noticeable how absent our presence is.
Title: Re: Strategic marketing
Post by: dave.woodhall on June 12, 2013, 11:07:02 AM
I may have said this before recently.
I flew into Birmingham Airport for the first time in years last month and was amazed that there was absolutely nothing to indicate that Birmingham is the home of AVFC. As a frequent user of M'cr and Leeds Airports (and sometimes of Newcastle's), I am used to being bombarded with messaging and merchandising and it was incredibly noticeable how absent our presence is.


I'm not sure airports are good places to sell merchandise. The rents are massive, for a start.
Title: Re: Strategic marketing
Post by: MarkM on June 12, 2013, 11:13:27 AM
Full credit to whoever came up with that idea. I've read that it's the most viewed advertising hoarding in the country.

No suprise as most cars are stationary for long periods on that part of the M6
Title: Re: Strategic marketing
Post by: Concrete John on June 12, 2013, 11:17:24 AM
I may have said this before recently.
I flew into Birmingham Airport for the first time in years last month and was amazed that there was absolutely nothing to indicate that Birmingham is the home of AVFC. As a frequent user of M'cr and Leeds Airports (and sometimes of Newcastle's), I am used to being bombarded with messaging and merchandising and it was incredibly noticeable how absent our presence is.


I'm not sure airports are good places to sell merchandise. The rents are massive, for a start.

Came through there this weekend and the main Duty Free shop has a small section selling merchandise for Man Utd, Arsenal, Chelsea, etc., but nothing for Villa.
Title: Re: Strategic marketing
Post by: dave.woodhall on June 12, 2013, 11:19:03 AM
I may have said this before recently.
I flew into Birmingham Airport for the first time in years last month and was amazed that there was absolutely nothing to indicate that Birmingham is the home of AVFC. As a frequent user of M'cr and Leeds Airports (and sometimes of Newcastle's), I am used to being bombarded with messaging and merchandising and it was incredibly noticeable how absent our presence is.


I'm not sure airports are good places to sell merchandise. The rents are massive, for a start.

Came through there this weekend and the main Duty Free shop has a small section selling merchandise for Man Utd, Arsenal, Chelsea, etc., but nothing for Villa.

That's the trouble with national shops. They only stock national brands.
Title: Re: Strategic marketing
Post by: Concrete John on June 12, 2013, 11:49:22 AM
True.

But I'm also a big believer in supply and demand and as such if the customers wanted it, it'd be there.  I guess we just don't have that tourist/foreign fan appeal of those other clubs. 
Title: Re: Strategic marketing
Post by: Mister E on June 12, 2013, 12:04:02 PM
I may have said this before recently.
I flew into Birmingham Airport for the first time in years last month and was amazed that there was absolutely nothing to indicate that Birmingham is the home of AVFC. As a frequent user of M'cr and Leeds Airports (and sometimes of Newcastle's), I am used to being bombarded with messaging and merchandising and it was incredibly noticeable how absent our presence is.


I'm not sure airports are good places to sell merchandise. The rents are massive, for a start.
True, but it starts with a commitment to 'own' the space by advertising - even if it's simply of the "This is the home of Aston Villa" type.
Title: Re: Strategic marketing
Post by: Salsa Party Animal on June 12, 2013, 08:28:37 PM
It amazed me there is lack of advertising and Villa good in certain location. Airport for one, new street station another
Title: Re: Strategic marketing
Post by: Legion on June 12, 2013, 09:42:56 PM
I have no idea what that is supposed to mean.
Title: Re: Strategic marketing
Post by: Walmley_Villa on June 12, 2013, 10:04:06 PM
The JD in the BHX departure lounge did have the Villa macron kits and some retro tops late last year but nothing a few weeks ago?
Title: Re: Strategic marketing
Post by: Leighton on June 12, 2013, 10:28:50 PM
I fly in and out of Bremen airport on a regular basis, and I'm never left in any doubt which football club is based in the city.

Would be great if we could have something similar at BHX.

(http://i120.photobucket.com/albums/o191/L8ton/null.jpg)
Title: Re: Strategic marketing
Post by: Grande Pablo on June 12, 2013, 10:29:48 PM
Some guy from the Walsall Supporters Club commented in tonight's E&S that as long as some of the cash ends up in the clubs coffers, he couldn't care what's on the hoarding.  Credit where it's due, they need to maximise any income they can.
Title: Re: Strategic marketing
Post by: saunders_heroes on June 12, 2013, 10:30:16 PM
I fly in and out of Bremen airport on a regular basis, and I'm never left in any doubt which football club is based in the city.

Would be great if we could have something similar at BHX.

(http://i120.photobucket.com/albums/o191/L8ton/null.jpg)

That's great but is Werder Bremem the only club in the city?
Title: Re: Strategic marketing
Post by: Leighton on June 12, 2013, 10:35:59 PM
Well I'm over there between 10 and 15 times per year, and unless I'm being totally ignorant I think they are the only club in the city.

But if they are not the only club and I am being totally ignorant, then well done Werder for making me so.

Title: Re: Strategic marketing
Post by: Ger Regan on June 12, 2013, 10:36:23 PM
I fly in and out of Bremen airport on a regular basis, and I'm never left in any doubt which football club is based in the city.

Would be great if we could have something similar at BHX.

(http://i120.photobucket.com/albums/o191/L8ton/null.jpg)

That's great but is Werder Bremem the only club in the city?
I'm not aware of any other proper clubs in Birmingham so it should be fine......
Title: Re: Strategic marketing
Post by: Dave Cooper please on June 12, 2013, 11:06:30 PM
I fly in and out of Bremen airport on a regular basis, and I'm never left in any doubt which football club is based in the city.

Would be great if we could have something similar at BHX.

(http://i120.photobucket.com/albums/o191/L8ton/null.jpg)

That's great but is Werder Bremem the only club in the city?

Pretty much, every other club in the town is well down the leagues.
Title: Re: Strategic marketing
Post by: cheltenhamlion on June 13, 2013, 08:33:52 AM
So a bit like the West Midlands then!
Title: Re: Strategic marketing
Post by: Clampy on June 13, 2013, 08:41:53 AM
Well I'm over there between 10 and 15 times per year, and unless I'm being totally ignorant I think they are the only club in the city.

But if they are not the only club and I am being totally ignorant, then well done Werder for making me so.



I was on a coach trip to Barcelona a few years ago and the tour guide on the coach brought up the Barcelona club several times and did'nt mention Espanyol once, not even when we drove past the Olympic Stadium.
Title: Re: Strategic marketing
Post by: eastie on June 13, 2013, 09:05:10 AM
Well I'm over there between 10 and 15 times per year, and unless I'm being totally ignorant I think they are the only club in the city.

But if they are not the only club and I am being totally ignorant, then well done Werder for making me so.



I was on a coach trip to Barcelona a few years ago and the tour guide on the coach brought up the Barcelona club several times and did'nt mention Espanyol once, not even when we drove past the Olympic Stadium.

Not surprised to be frank, as Espanol are no great name , my sister in law Wendy and her mate Barbara are over in barcelona at the moment - lucky them, I've never visited there but it's on my to do list.
Title: Re: Strategic marketing
Post by: Clampy on June 13, 2013, 09:17:07 AM
Barcelona is lovely.
Title: Re: Strategic marketing
Post by: eastie on June 13, 2013, 09:19:06 AM
Barcelona is lovely.

May seem a silly question but what are the nearest beaches ? Is it a place for sightseeing or can it be a beach break too?

Obviously mrs east would not be keen on eastie visiting the now camp but if there's a good beach nearby it will help :)
Title: Re: Strategic marketing
Post by: Clampy on June 13, 2013, 09:26:24 AM
Barcelona is lovely.

May seem a silly question but what are the nearest beaches ? Is it a place for sightseeing or can it be a beach break too?

Obviously mrs east would not be keen on eastie visiting the now camp but if there's a good beach nearby it will help :)

No idea, we were only there for the day.
Title: Re: Strategic marketing
Post by: eastie on June 13, 2013, 09:28:51 AM
Barcelona is lovely.

May seem a silly question but what are the nearest beaches ? Is it a place for sightseeing or can it be a beach break too?

Obviously mrs east would not be keen on eastie visiting the now camp but if there's a good beach nearby it will help :)

No idea, we were only there for the day.

So you didnt get inside the nou camp i take it , bit like visiting Rome and not taking in the colosseum but i guess  not much choice in just one day.
Title: Re: Strategic marketing
Post by: Clampy on June 13, 2013, 09:32:13 AM
Barcelona is lovely.

May seem a silly question but what are the nearest beaches ? Is it a place for sightseeing or can it be a beach break too?

Obviously mrs east would not be keen on eastie visiting the now camp but if there's a good beach nearby it will help :)

No idea, we were only there for the day.

So you didnt get inside the nou camp i take it , bit like visiting Rome and not taking in the colosseum but i guess  not much choice in just one day.

Yes we did a mini tour of the Nou Camp.
Title: Re: Strategic marketing
Post by: danlanza on June 13, 2013, 09:35:35 AM
Barcelona is lovely.

May seem a silly question but what are the nearest beaches ? Is it a place for sightseeing or can it be a beach break too?

Obviously mrs east would not be keen on eastie visiting the now camp but if there's a good beach nearby it will help :)

No idea, we were only there for the day.

So you didnt get inside the nou camp i take it , bit like visiting Rome and not taking in the colosseum but i guess  not much choice in just one day.

Yes we did a mini tour of the Nou Camp.
Big, innit. Did you go in the trophy room ?
Title: Re: Strategic marketing
Post by: Clampy on June 13, 2013, 09:39:33 AM
Barcelona is lovely.

May seem a silly question but what are the nearest beaches ? Is it a place for sightseeing or can it be a beach break too?

Obviously mrs east would not be keen on eastie visiting the now camp but if there's a good beach nearby it will help :)

No idea, we were only there for the day.

So you didnt get inside the nou camp i take it , bit like visiting Rome and not taking in the colosseum but i guess  not much choice in just one day.

Yes we did a mini tour of the Nou Camp.
Big, innit. Did you go in the trophy room ?

It's huge. Just went round the museum then out onto the main stand.
Title: Re: Strategic marketing
Post by: eastie on June 13, 2013, 09:47:07 AM
Did the old Wembley stadium tour once and it was great - went into the queens room, and the highlight walking out the tunnel when they turned the crowd notices on - also picking up replica cup at the royal box and seeing the vast network of things behind the sense - fascinating !
Title: Re: Strategic marketing
Post by: not3bad on June 13, 2013, 10:06:01 AM
So a bit like the West Midlands then!

Well, maybe from next season.  At the minute I suppose Real Sandwell might take umbrage.
Title: Re: Strategic marketing
Post by: jonzy85 on June 13, 2013, 10:13:42 AM
Who is the player on the far right of that advert...it's not Hutton is it????????
Title: Re: Strategic marketing
Post by: Ads on June 13, 2013, 10:19:18 AM
The Goose.
Title: Re: Strategic marketing
Post by: jonzy85 on June 13, 2013, 10:31:46 AM
The Goose.

Of course! Clearly I'm going blind.
Title: Re: Strategic marketing
Post by: Ads on June 13, 2013, 01:52:45 PM
For comedy value, one of these in the A45 corridor to make the Noses extra angry would be hilarious.
Title: Re: Strategic marketing
Post by: TheSandman on June 13, 2013, 11:45:45 PM
May seem a silly question but what are the nearest beaches ? Is it a place for sightseeing or can it be a beach break too?

Obviously mrs east would not be keen on eastie visiting the now camp but if there's a good beach nearby it will help :)

Last year me and a few mates went on a holiday in Spain. We stayed in a beach town about an hour from Barcelona. Of course I wouldn't recommend the place we stayed (It was like a Spanish Blackpool) but the beach was very nice and there will be beach towns nearer that are nicer places. Annoyingly, we never did get to go round the Nou Camp, in spite of spending some time in Barcelona but you could definitely do a holiday by the beach and be able to go into Barcelona for some site-seeing.
Title: Re: Strategic marketing
Post by: gervilla on June 16, 2013, 09:45:57 AM
Isn't there a beach within walking distance from La Ramblas ?
The Nou Camp tour was superb.
Title: Re: Strategic marketing
Post by: 144 Hard Boiled Eggs on June 16, 2013, 10:38:15 AM
There's a city beach about a fifteen minute walk from the Ramblas (around the port or you can take the cable car). It's nice with some bars and cafes actually on the beach but there are nicer beaches about a half hour train ride from the city (e.g. Sitges).
I've seen both Espanyol and Barca play. I think we payed on the day for Espanyol. For Barca games you can buy tickets via cashpoints in the city with your debit/credit card (very useful with simple to follow instructions. I think basketball tickets are also available using this method).
Title: Re: Strategic marketing
Post by: gervilla on June 16, 2013, 11:06:00 AM
Espanyol were playing Real Madrid in the Olympic Stadium when I was there and there was no problem getting tickets. I got tickets from the tourist office on La Ramblas.
Title: Re: Strategic marketing
Post by: peter w on June 16, 2013, 01:28:27 PM
Isn't there a beach within walking distance from La Ramblas ?
The Nou Camp tour was superb.

Bottom of La Ramblas. Turn left and round a bit and there it is. Madrid's better though - with or without a beach.
Title: Re: Strategic marketing
Post by: thick_mike on June 16, 2013, 01:41:11 PM
Barcelona is lovely.

May seem a silly question but what are the nearest beaches ? Is it a place for sightseeing or can it be a beach break too?

Obviously mrs east would not be keen on eastie visiting the now camp but if there's a good beach nearby it will help :)

No idea, we were only there for the day.

So you didnt get inside the nou camp i take it , bit like visiting Rome and not taking in the colosseum but i guess  not much choice in just one day.

Yes we did a mini tour of the Nou Camp.
Big, innit. Did you go in the trophy room ?

Did they have their runners up medals from the 1983 European Super Cup on display!

;)
Title: Re: Strategic marketing
Post by: gervilla on June 16, 2013, 05:51:52 PM
They had a European Cup there so I got my picture taken with it, in my Villa top of course !
Title: Re: Strategic marketing
Post by: Jimbo on June 16, 2013, 05:58:43 PM
Isn't there a beach within walking distance from La Ramblas ?
The Nou Camp tour was superb.

Bottom of La Ramblas. Turn left and round a bit and there it is. Madrid's better though - with or without a beach.

Agree. Barcelona has hyped itself up beyond reality, while Madrid just gets on with being a far better city to visit.
Title: Re: Strategic marketing
Post by: The Man With A Stick on June 16, 2013, 09:41:01 PM
The Olympic stadium tour in Berlin is even better than Madrid, it's a fantastic stadium.
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