Heroes & Villains, the Aston Villa fanzine
Heroes & Villains => Heroes Discussion => Topic started by: Richie on March 12, 2012, 01:17:02 PM
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I took advantage of the 4 for £50 ticket deal for the game on Saturday and received a call from the club on Friday night asking me amongst other things :-
1. If I knew where to park my car
2. If I was aware where to buy a programme
I appreciate the fact that the poor woman was only doing her job and obviously had a list of standard questions to ask, but a bit of research by the club would have shown them that I've had a season ticket for over 30 years and just didn't renew for the current season.
A lot more work required behind the scenes me thinks.
However, fair play to them for the ticket deal. I think these could well become the norm for the majority of matches next season.
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I think you're making an issue where thwere isn't one. i'd be grateful for the call and wouldn't reasonably expect the club to do detailed research on each supporter before giving them a call.
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I think you're making an issue where thwere isn't one. i'd be grateful for the call and wouldn't reasonably expect the club to do detailed research on each supporter before giving them a call.
I agree, I think that that call was a good way for the club to communicate.
Had you not beed a previous ST holder that kind of call could encourage you to come again.
They get a thumbs up from me for that kind of after sales follow up
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I think you're making an issue where thwere isn't one. i'd be grateful for the call and wouldn't reasonably expect the club to do detailed research on each supporter before giving them a call.
In fairness, they don't need to do "detailed research", this is why they have client reference nubmers and customer databases. Even if he has multiple client references, it should take less time to take a cursory glance at his history than it does to dial the number.
You're right that it's not a big deal, it just seems that if they actually employ someone to make all of these calls, considering the volume of ticket sales they need to work through, they may as well filter out people who've been buying tickets for decades.
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They never ring me. I'd love a call.
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I think you're making an issue where thwere isn't one. i'd be grateful for the call and wouldn't reasonably expect the club to do detailed research on each supporter before giving them a call.
In fairness, they don't need to do "detailed research", this is why they have client reference nubmers and customer databases. Even if he has multiple client references, it should take less time to take a cursory glance at his history than it does to dial the number.
You're right that it's not a big deal, it just seems that if they actually employ someone to make all of these calls, considering the volume of ticket sales they need to work through, they may as well filter out people who've been buying tickets for decades.
And who may not have been this season at all and might appreciate being told of any changes. This one does smack of complaining for the sake of it.
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The club make an effort and still it's slated for not being good enough. Ask yourself what other business phones you up after spending £50 to ask that sort of thing?
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it is the ginger twats mcleishes fault, i saw him personally arranging these calls and he should be sacked immediately. the win on saturday has only put back the enevitable dismissal of the tosser!!!
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If ringing up a customer to offer them help is 'clueless' then god help us. Absolutley ridiculous.
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The clueless f***ers have sold 1000 season tickets for next season today. They have never done that before in March, and this is when 'nobody is renewing.'
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I took advantage of the 4 for £50 ticket deal for the game on Saturday and received a call from the club on Friday night asking me amongst other things :-
1. If I knew where to park my car
2. If I was aware where to buy a programme
I appreciate the fact that the poor woman was only doing her job and obviously had a list of standard questions to ask, but a bit of research by the club would have shown them that I've had a season ticket for over 30 years and just didn't renew for the current season.
A lot more work required behind the scenes me thinks.
However, fair play to them for the ticket deal. I think these could well become the norm for the majority of matches next season.
So where did you park your car and where did you buy the Programme? Did you manage to get past DW without being sold anything?
All these questions....
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This is the most ridiculous thing I have heard! The club is attempting to give a bit a back by offering this assistance, if this offends you next season buy a season ticket!!!
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I think you're making an issue where thwere isn't one. i'd be grateful for the call and wouldn't reasonably expect the club to do detailed research on each supporter before giving them a call.
In fairness, they don't need to do "detailed research", this is why they have client reference nubmers and customer databases. Even if he has multiple client references, it should take less time to take a cursory glance at his history than it does to dial the number.
You're right that it's not a big deal, it just seems that if they actually employ someone to make all of these calls, considering the volume of ticket sales they need to work through, they may as well filter out people who've been buying tickets for decades.
And who may not have been this season at all and might appreciate being told of any changes. This one does smack of complaining for the sake of it.
No - it smacks of amateurish marketing by the club. I agree with the OP, simple targeted marketing is far more efficient and effective which is why the best organisations do it.
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I think you're making an issue where thwere isn't one. i'd be grateful for the call and wouldn't reasonably expect the club to do detailed research on each supporter before giving them a call.
In fairness, they don't need to do "detailed research", this is why they have client reference nubmers and customer databases. Even if he has multiple client references, it should take less time to take a cursory glance at his history than it does to dial the number.
You're right that it's not a big deal, it just seems that if they actually employ someone to make all of these calls, considering the volume of ticket sales they need to work through, they may as well filter out people who've been buying tickets for decades.
And who may not have been this season at all and might appreciate being told of any changes. This one does smack of complaining for the sake of it.
No - it smacks of amateurish marketing by the club. I agree with the OP, simple targeted marketing is far more efficient and effective which is why the best organisations do it.
You can't get much more simple and targeted than contacting someone who's bought a ticket for the match and asking them if they know the layout of the ground. But carry on moaning if it makes you happy.
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Dave where's my phone call after buying your publication?
Where is my email letting my know when it is out next?
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Dave where's my phone call after buying your publication?
Where is my email letting my know when it is out next?
Next Tuesday.
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They never ring me. I'd love a call.
They called me the other week to ask me if I was happy with the company that organised the credit payments for the season tickets last year.
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Dave where's my phone call after buying your publication?
Where is my email letting my know when it is out next?
I am out all day next Tuesday.
Next Tuesday.
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Ironic that we bemoan football clubs having become businesses and then analyse their direct marketing strategies on message boards.
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Since football was only invented in 1993, I can understand that some people wont be familiar with the name Aston Villa. So I think it's rather kind of the club to phone you to let you know that what you have purchased for your money is ninety minutes of frustration on a cold wet Saturday afternoon rather than that nice Jacobean des res over the road from the ground.
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I am going to complain about the fixture books when they come out. Do they think we need to have the fixtures rammed down our throats? We get them in the Evening Mail, the national papers and the match programme. On second thoughts, I am complaining about the programme. We know who we are playing and we know who all our players are. It should just be a one pager full of useful adverts that are nothing to do with football. Those score boards can go as well.
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I am going to complain about the bastards moving my seat. What do you think to that then Knibby?
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I got a ticket for next week for a tenner today, can't say fairer than that. 37 holes it should have been.
Back of the net.
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I am going to complain about the bastards moving my seat. What do you think to that then Knibby?
We did alright with that one. Ended up with better seats. Maybe we should have done a petition and a protest. That may have got us moved into the Directors Box.
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You're in there for the ressies anyway aren't you?
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I'm livid with Villa. How dare they sign Brett Holman without phoning me first to see if it met with my approval. Bastards.
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You're in there for the ressies anyway aren't you?
Only been in there for the NEX GEN this season. Paid in.
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It's okay Jon, you don't have to explain yourself to me.
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I think you're making an issue where thwere isn't one. i'd be grateful for the call and wouldn't reasonably expect the club to do detailed research on each supporter before giving them a call.
In fairness, they don't need to do "detailed research", this is why they have client reference nubmers and customer databases. Even if he has multiple client references, it should take less time to take a cursory glance at his history than it does to dial the number.
You're right that it's not a big deal, it just seems that if they actually employ someone to make all of these calls, considering the volume of ticket sales they need to work through, they may as well filter out people who've been buying tickets for decades.
And who may not have been this season at all and might appreciate being told of any changes. This one does smack of complaining for the sake of it.
No - it smacks of amateurish marketing by the club. I agree with the OP, simple targeted marketing is far more efficient and effective which is why the best organisations do it.
You can't get much more simple and targeted than contacting someone who's bought a ticket for the match and asking them if they know the layout of the ground. But carry on moaning if it makes you happy.
So everyone who buys a ticket for a game is the same then?
Btw - I didn't think I was moaning, but pointing out that the simple fact that the clubs marketing is poor and amateurish.
On reflection perhaps it is something we should actually moan about. Commercial income is stagnant and one of the main reasons we can't afford to compete with the likes of Spurs who have matchday revenues roughly equivalent to ours.
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those dirty Villa bastards called when I was out and said they would ring back the following day...they never...I feel so used..
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Oh, what a silly topic. I'm sure a quick "I used to be a season ticket holder, so I'll be fine. Thank you very much for your call." would have been a quick and simple reply.
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The clueless f***ers have sold 1000 season tickets for next season today. They have never done that before in March, and this is when 'nobody is renewing.'
Are they normally on sale in March?
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The clueless f***ers have sold 1000 season tickets for next season today. They have never done that before in March, and this is when 'nobody is renewing.'
Are they normally on sale in March?
Probably not, which makes it even more remarkable.
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The clueless f***ers have sold 1000 season tickets for next season today. They have never done that before in March, and this is when 'nobody is renewing.'
Are they normally on sale in March?
Probably not, which makes it even more remarkable.
I suppose it depends. There must be quite a few fans like yourselves, who will always renew and buy tickets for every game going, plus with the extra months to spread it over, it is a good deal. But it really needs to be compared to other opening days sales, especially if we have never sold them in March before.
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In all seriousness, the £295 offer is a master stroke.
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In all seriousness, the £295 offer is a master stroke.
Well it might be, but it depends who buys the tickets: if they go to fans that would otherwise not be attending all (or some) of the home games then great, but if they are just being bought by folks that would have renewed anyway.....well , not so much....
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In all seriousness, the £295 offer is a master stroke.
Well it might be, but it depends who buys the tickets: if they go to fans that would otherwise not be attending all (or some) of the home games then great, but if they are just being bought by folks that would have renewed anyway.....well , not so much....
As already posted, 1,000 went to existing season card holders and the other 1,000 are for new season card holders.
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In all seriousness, the £295 offer is a master stroke.
Well it might be, but it depends who buys the tickets: if they go to fans that would otherwise not be attending all (or some) of the home games then great, but if they are just being bought by folks that would have renewed anyway.....well , not so much....
I tell you what, there are people who would not have refused at the frozen price. The price seemed high for me, but we would have renewed. Plenty of others will not, but the £295 offer gives them a good option. If fills areas of the ground that are traditionally poor selling areas.
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I think you're making an issue where thwere isn't one. i'd be grateful for the call and wouldn't reasonably expect the club to do detailed research on each supporter before giving them a call.
In fairness, they don't need to do "detailed research", this is why they have client reference nubmers and customer databases. Even if he has multiple client references, it should take less time to take a cursory glance at his history than it does to dial the number.
You're right that it's not a big deal, it just seems that if they actually employ someone to make all of these calls, considering the volume of ticket sales they need to work through, they may as well filter out people who've been buying tickets for decades.
And who may not have been this season at all and might appreciate being told of any changes. This one does smack of complaining for the sake of it.
No - it smacks of amateurish marketing by the club. I agree with the OP, simple targeted marketing is far more efficient and effective which is why the best organisations do it.
You can't get much more simple and targeted than contacting someone who's bought a ticket for the match and asking them if they know the layout of the ground. But carry on moaning if it makes you happy.
So everyone who buys a ticket for a game is the same then?
Btw - I didn't think I was moaning, but pointing out that the simple fact that the clubs marketing is poor and amateurish.
On reflection perhaps it is something we should actually moan about. Commercial income is stagnant and one of the main reasons we can't afford to compete with the likes of Spurs who have matchday revenues roughly equivalent to ours.
I think you will find Spurs match day revenue far exceeds ours, due to their tickets being far more expensive.
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I tell you what, there are people who would not have refused at the frozen price. The price seemed high for me, but we would have renewed. Plenty of others will not, but the £295 offer gives them a good option. If fills areas of the ground that are traditionally poor selling areas.
Of course it does...but who's to say it wont be at the expense of other more popular areas?
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I think you're making an issue where thwere isn't one. i'd be grateful for the call and wouldn't reasonably expect the club to do detailed research on each supporter before giving them a call.
In fairness, they don't need to do "detailed research", this is why they have client reference nubmers and customer databases. Even if he has multiple client references, it should take less time to take a cursory glance at his history than it does to dial the number.
You're right that it's not a big deal, it just seems that if they actually employ someone to make all of these calls, considering the volume of ticket sales they need to work through, they may as well filter out people who've been buying tickets for decades.
And who may not have been this season at all and might appreciate being told of any changes. This one does smack of complaining for the sake of it.
No - it smacks of amateurish marketing by the club. I agree with the OP, simple targeted marketing is far more efficient and effective which is why the best organisations do it.
You can't get much more simple and targeted than contacting someone who's bought a ticket for the match and asking them if they know the layout of the ground. But carry on moaning if it makes you happy.
So everyone who buys a ticket for a game is the same then?
Btw - I didn't think I was moaning, but pointing out that the simple fact that the clubs marketing is poor and amateurish.
On reflection perhaps it is something we should actually moan about. Commercial income is stagnant and one of the main reasons we can't afford to compete with the likes of Spurs who have matchday revenues roughly equivalent to ours.
I think you will find Spurs match day revenue far exceeds ours, due to their tickets being far more expensive.
Apologies - you are right. I misread the table in the 'Swiss Ramble' thread. However, the general point that the club (faulkener?) needs to improve its marketing remains valid. In the Deloitte table, Villa get 18% of revenue from commercial activity vs. an industry average of around 30%.
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I tell you what, there are people who would not have refused at the frozen price. The price seemed high for me, but we would have renewed. Plenty of others will not, but the £295 offer gives them a good option. If fills areas of the ground that are traditionally poor selling areas.
Of course it does...but who's to say it wont be at the expense of other more popular areas?
Fair enough but it has saved me a considerable sum of money. For me and my wallet, it is a master stroke. No argument.
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I tell you what, there are people who would not have refused at the frozen price. The price seemed high for me, but we would have renewed. Plenty of others will not, but the £295 offer gives them a good option. If fills areas of the ground that are traditionally poor selling areas.
Of course it does...but who's to say it wont be at the expense of other more popular areas?
Fair enough but it has saved me a considerable sum of money. For me and my wallet, it is a master stroke. No argument.
Does that mean you have moved from the Trinity?
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The poor sod has to endure me in P8.
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Basically, the club has taken a decision to 'mortgage' some sales in other parts of the ground for advance sales in an area that has been difficult to fill previously.
They will only know how successful the strategy has been when the rest of the ground's season tickets have been on sale.
What should happen is a much more lively exchange between P8 Villa fans and the away support; which should enliven the whole match atmosphere. Not a bad outcome, I'd suggest.
Regarding the OP, I wouldn't describe Villa's marketing as clueless, generally. Perhaps on this occasion they failed to target the approach as well as they could have done.
On a personal note, as a ST holder of many years who didn't renew this season, I'm disappointed that they have not tried very hard to "win me back". As a marketing professional, I was hoping to experience their efforts!
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The poor sod has to endure me in P8.
We've already tripled our insurance.
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Haha brilliant!
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I was not going to renew this season,but at £295 I thought what the hell.So it has worked.Well do the club.
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I tell you what, there are people who would not have refused at the frozen price. The price seemed high for me, but we would have renewed. Plenty of others will not, but the £295 offer gives them a good option. If fills areas of the ground that are
traditionally poor selling areas.
Of course it does...but who's to say it wont be at the expense of other more popular
areas?
Fair enough but it has saved me a considerable sum of money. For me and my wallet, it is a master stroke. No argument.
Does that mean you have moved from the Trinity?
Yes. Straight into the stand from the Lions Club.
It ends 31 years in the Trinity for me. I moved there from the Holte in 1981. It was quite a transformation for me and the people we ended up sitting by. 14 pre-match pints then going in the Holte was one thing but the gentry in the old Door D were not impressed.
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14!?
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14!?
That was in his good old days. I soon put a stop to that!
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Yes, but 14!?!?
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Yes, but 14!?!?
I know. Terrible. Sniff of the barmaid's apron now and he's a goner.
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Ha! I don't think I could down 14 pints. I'd be asleep after 8.
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Stick to the wine, Leeg. Beer is bad.
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Yes, but 14!?!?
I've seen it.
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Ha! I don't think I could down 14 pints. I'd be asleep after 8.
I the mid 80s you needed to be pissed to watch Villa.
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The intention is fine but I see it as a waste of resource to not do a little research and filter the target market.
I am not sure if there any measures on the success of the after sales calls but I know there will be a cost.
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Just got my renewal forms through the post [I have renewed mine by moving to P8] My wife and son will not be which is a shame but times are what they are
I have to say though that the mini brochure the club has sent out is first class, they have personalised it really well by adding my family name to the sign on the Trinity Road stand and working out the price for me in a really easy way.
It gets a thumbs up from me
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Ha! I don't think I could down 14 pints. I'd be asleep after 8.
I the mid 80s you needed to be pissed to watch Villa.
Then and now!!
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Yes, but 14!?!?
Is that 14 real pints or 14 William Hague pints?!
I've seen it.