Bodymoor Heath - Now the Recon Training Complex

[not3bad]

Aston Villa announce shock Bodymoor Heath name change

It will now be knows as the Recon Training Complex

Aston Villa's Bodymoor Heath training facility will now be known as The Recon Training Complex.

The club have announced a five-year partnership that is the club's first ever training ground sponsorship deal.


It sees a shock name change to the training ground which will now lose the Bodymoor Heath name it has had since the 1970s.

Chief Executive, Keith Wyness, today announced that the the club believes the deal will help optimize performances on the pitch.

He said: “This partnership will guarantee that the club continues to develop best in class training facilities. Investment in our training ground is vital to optimising performance on the pitch and we are glad to be working with a long-term partner to create advantage at Aston Villa Football Club.

“The training ground is also one of our key revenue generators as we send coaches overseas to spread the Villa techniques and philosophy forming a key pillar of our international plans.”

Dr Tony Xia also outlined his visions for the newly named facility.

The chairman stated: "The naming of Bodymoor Heath, and the extensive package of marketing rights, provides Recon and our group businesses with a unique communication platform to showcase our services and products.

“We’re very proud to make this announcement and look forward to developing the technological showcase of our offering.”

https://www.birminghammail.co.uk/sport/football/football-news/aston-villa-bodymoor-heath-training-14518694

[Richard]

They can call it what they like if it leads to better performances - however I'm thinking now please don't ever change Villa Park to something else !

[Brend'Watkins]

"A shock name change"?

It sounds like a bloody good way of getting money into the club to get around FPP.  £200 million should do it.

[Villan For Life]

"A shock name change"

It sounds like a bloody good way of getting money into the club to get around FPP.  £200 million should do it.

Exactly as I read it.

[paul_e]

"A shock name change"

It sounds like a bloody good way of getting money into the club to get around FPP.  £200 million should do it.

I agree, there's no shock at all to this, if it's been done to get a chunk of Xia's money into the club then so be it, plenty of other sides have done the same. We need to find £20m from somewhere if we're not promoted, this is a simple way to cut a chunk out of that, and if we're promoted it'll still be useful and will probably have a contract clause letting the value of it go up in that case.

[Risso]

"In addition, the sauna room to the left of the gym at Bodymoor Recon Training Complex has been renamed "The FFP Avoider".  It's a deal believed to be the first of its kind since Manchester City paid a gazillion pounds to sponsor their own corner flags."

[Hookeysmith]

"In addition, the sauna room to the left of the gym at Bodymoor Recon Training Complex has been renamed "The FFP Avoider".  It's a deal believed to be the first of its kind since Manchester City paid a gazillion pounds to sponsor their own corner flags."

I thought exactly the same the moment I heard about it - if so then fair play (no pun intended) to someone having the business acumen to do something like that. Presumably then Recon can agree to pay what they feel is a worthy amount for legitimate corporate sponsorship

[not3bad]

It will now be knows as the Recon Training Complex

Some lovely grammar skills by the Mail there.

[Villa Lew]

It won't be long until they will be calling it The HS2 Training Complex!

[VinnieChase84]

We're about to do the same with the kit and sponsor I believe

[Des Little]

This FFP is utter bollocks isn't it?

[in exile]

I welcome the revenue but it will always be Bodymoor Heath Training Ground to me.
I remember getting the hump when they changed the name from Bond Street!

[LeeB]

That’s it for me, I’m never going down again.

Bruce out.

[Rudy Can't Fail]

We're about to do the same with the kit and sponsor I believe

From your usual source, Vinnie?

Needs must whilst we're still in this bloody division. It's a shame that football is now not so much about money but so much money.

[garyshawsknee]

"A shock name change"?

It sounds like a bloody good way of getting money into the club to get around FPP.  £200 million should do it.

From the Man City book of FFP avoidance.