Just show it on one of the big screens at one end of the pitch and charge everyone a couple of quid to get in to watch it. If they had the facilities open in say the witton lane or the lower trinity - toilets and a few bars and food outlets, they'd make a few bob.
Think that was the leisure centre2 nil Villa Win, I was there and remember the bloody hard wooden benches we all had to sit on. Sitting down in them days for 90 mins seemed odd.