Its odd becames sometimes the dislike for a club actually comes more from the impression you get of through the media, than such factors as their fans, ground, our record against them etc...
QPR are a bit like that for me. I saw Villa play them a couple of times during the 90s, and at that point there was something quite charming about them. They were a small modest club, with strong support who were able to punch above their weight for awhile. Also, my Mum's boss at the time was a QPR fan and he was a nice bloke. Anyway, it seems their money and over the top ambious has changed all that. And it would be good for Villa if they went down of course.