When my Dad was about 6 or 7, his uncle (a Blues fan) used to take him to St. Andrews every week. He was in the city centre shopping with his Mom and he saw the "Villa Villain" badge and was instantly captivated and got his Mom to buy it for him. When the rest of my Blues supporting family told him it was an Aston Villa badge and he was supposed to be a Blues fan, he told them that he wanted to be an Aston Villa fan and fair play to my Uncle, he started taking him to Villa Park instead.
Before the Newcastle game on Saturday me and him were stood looking through the badges being sold on the little stand outside the Trinity Road Stand, he reminded me that it was the Villa Villain that started it all.