- Pride in wearing the shirt.
- Plaudits from the football commmunity for our contribution to football across several fronts.
- A progressive manager who has a good scouting network, an eye for talent and potential, and who has a football-approach that seeks to play the game well and winningly.
- A chairman and board that focus on excellence off the pitch as well as on - good financial management, good members of the football world, attracting great sponsors, corporate supporters, brilliant with the B'ham / Aston neighbours, etc.
- Fans that have some class, support the club through thick and thin and are the "12th man" on the pitch.
- A club for whom other players want to play.
Achieve all of this and winning games / trophies will follow.