I had one of these calls this time last year, and in total 3 times in the run up to the season starting as I didn't renew. On each occasion the person on the phone was superb, well mannered and prepared to listen to all you had to say. On one occasion I was actually at work and asked them if they could phone me back and they rang me almost to the minute. I was asked my thoughts on how the club could encourage fans to buy their season tickets. The final call I received was actually from one of the top people in the ticketing office from what I remember and her parting comments to me were, "Well thank you for you support over the years, and we hope to see you down Villa Park as much as possible next season when you can".
I think Villa really are a club going forwards in every single way away apart from the shit that is served up on the pitch and the lack of investment from the owner.