The one thing I miss about not selling the fanzine is the banter with the fans.
Prior to purchase: "is it the programme?"
After purchase: "this isn't the programme?"
To which my standard reply was always "I never said it was!"
The purchase usually followed me bellowing "Heroes and Villains, thee Villa fanzine!"
And the old favourite (usually after a defeat...) "Them all bloody Villains"
I really do miss the interaction, one of my customers actually bought my son his first Villa kit just after he was born, that was a really nice moment!