One of the big value on a deal for Villa Park would be creating huge hoardings viewed from the the M6 and the Expressway. This alone would be worth £000's per year, in he same way it is for Walsall.
How are Stoke above Spurs, us, Everton and Newcastle?
I made this point in the previous thread about Newcastle renaming St. James's Park, but if a ground already has a perfectly serviceable name, are the print media and the broadcasters - particularly the BBC - obliged to use the sponsored alternative?
Quote from: TRS-T on November 29, 2011, 02:56:26 PMHow are Stoke above Spurs, us, Everton and Newcastle?New grounds with no other name have a premium. I guess that's why Arsenal are above Manchester United.
I hadn't realised Etihad was an airline; I'm constantly being educated.
Quote from: TopDeck113 on November 29, 2011, 06:50:18 PMI made this point in the previous thread about Newcastle renaming St. James's Park, but if a ground already has a perfectly serviceable name, are the print media and the broadcasters - particularly the BBC - obliged to use the sponsored alternative? yes. They'll likely be told in very certain terms by the club to call it the McVities Stadium or Bassetts Wine Gums Arena or whatever because the club are being paid well for it. It happens in North America a lot. My wife works for Sun Life Financial and they recently bought the naming rights to the Miami Dolphins stadium. It's worth many millions and while it might not be possible to change what the fans have called it in the past or prefer to call it, all those representing the game in any official capacity have to call it by it's new name.