What’s required is a realistic set of expectations going in to the upcoming season (perhaps a 7th or 8th place finish), and a commitment to steady revenue growth to move the club up the table over time; perhaps by buying more shrewdly than their rivals and developing more of their own talent. Anything else will result in continued unrealistic expectations, management and player turnover, and ultimately a failure to realize the club’s and the supporters’ goals.
I think I can hear the squeals of some poster's sacred cows being slaughtered.
Shouldnt the total wage bill for the squad be factored in at least as much as amounts paid out in transfer fees ? I would guess MON would not come out quite so well then.