we are 20th...

[not3bad]

Commercial revenue, we're nowhere.

Because of poor national/international awareness?

[Villa'Zawg]

 not3bad: --- Quote from: Villadawg on Today at 10:36:58 AM ---Commercial revenue, we're nowhere. --- End quote ---Because of poor national/international awareness?
-----------------

Because of the Acorns shirt donation I suspect.

[nadz3488]

Am I the only person who find it weird to see Villa on that rich list? I mean like amongst all those other clubs. We are by far the most unglamorous club on there.

[itbrvilla]

Am I the only person who find it weird to see Villa on that rich list? I mean like amongst all those other clubs. We are by far the most unglamorous club on there.

But with the best name.  Apparently this was based on last season so which means no shirt sponsorship money on there. 

[myf]

Is this the kind of measure by which the new ("Platini") rules on spending what you earn will be based?  If so, we shouldn't be that far behind Spurs and City.

[The Left Side]

Well done Villa, we'll soon be 19th!

[Chris Harte]

Perhaps Villa were boosted into 20th place by six home cup games last season, and a cup final.

[Tokyo Sexwhale]

It would be interesting to have a comparison of ticket prices too - and a comparison of matchday income, tv revenue, and commercial activites.

[Billy Walker]

Am I the only person who find it weird to see Villa on that rich list? I mean like amongst all those other clubs. We are by far the most unglamorous club on there.

Says who?  We're the club that created the game, and are former Champions of Europe. We don't half have an inferiority complex about our club. 

I'd say our standing in the game, historical influence, the city we represent and catchment area would be superior to the vast majority of those clubs.  "Glamour" is PR and perception.  Admittedly, the PR side of our club has been something that we have long needed to enhance and develop.

[Shrek]

We even have a world cup winner!

[Billy Walker]

Just thinking about it, PR/perception of the club is related very strongly to commercial revenue.  It's a massive area that we need to work on and develop.

[pauliewalnuts]

Am I the only person who find it weird to see Villa on that rich list? I mean like amongst all those other clubs. We are by far the most unglamorous club on there.

Are we heck as like.

Stuttgart, Hamburg, Schalke?

[Villa'Zawg]

Just thinking about it, PR/perception of the club is related very strongly to commercial revenue.  It's a massive area that we need to work on and develop.

The report says…
Generally, clubs which have established brands with
history and tradition augmented by support that reaches
beyond domestic markets are the most successful in
driving commercial revenues.

Villa Commercial €16.0m (£13.1m)

Spurs Commercial €38.5m (£31.5m)

Man City Commercial €57.0m (£46.7m)

[nadz3488]

I actually LIKE us being the most unglamorous club on there. Who said its a bad thing? At least we're not flaunting our riches like some clubs do even though we have a far better history than the likes of Chelsea, Spurs, Man Citeh etc. We're like the the humble rich, straight A student in high school but hardly anyone knows that we're rich and a straight A student. If you get what I mean.

I just find it weird that after seeing the likes of Real, Bayern and the Mancs, then 20th: Aston Villa. I just didn't expect it! Didn't know we were that rich to be honest. Oh, And I completely missed the German teams on that list. The website I saw only mentioned the top ten and the other English teams.  Apologies.

[TonyD]

Just thinking about it, PR/perception of the club is related very strongly to commercial revenue.  It's a massive area that we need to work on and develop.

The report says…
Generally, clubs which have established brands with
history and tradition augmented by support that reaches
beyond domestic markets are the most successful in
driving commercial revenues.

Villa Commercial €16.0m (£13.1m)

Spurs Commercial €38.5m (£31.5m)

Man City Commercial €57.0m (£46.7m)

That Man City figure looks suss.