10 The idea that every team has a chance to win all the trophies.
This i feel has a huge part to play - when speaking to people of Villa persuasion we all know that even with a huge spend on some very good players we will never win the league again unless the main players completely implode (This is the same for around 90% of all teams) so it can leave you with the view of "Whats the point" if you feel there is no chance in competetion why bother?
I also think the media have a big part to play in it - if they are reporting us as an exciting team on the up who play good football then peoples heads are turned and will want to see it. A few contibuting things would help
1/ Win a trophy
2/ Make beating United / Chelsea / Arsenal a regularity rather than a rarity
3/ Sign some / A sexy player in the eyes of the media (not always guaranteed though as our history of "named" players is not great)
4/ Move to London and change our name to "Tottenham"
