It's nice for them to have their little period of excitement, but I can't believe anyone thinks that it will last.
It's a bit like Christmas. It lasts about a month, it is really fucking irritating, you get tired of hearing about it, it gets more and more irritating, then there's a short, pleasureable interlude, then it is all over, it soon feels like it never happened, and indeed it doesn't happen again for quite a long time.