Aston Villa is pleased to announce a new fleet deal with Fiat Group Automobiles UK.Having recently launched our record new partnership with FxPro Financial Services Ltd, a leading global retail broker in Forex (foreign exchange) markets, the club has secured another strong partner in Fiat, official vehicle supplier to the England football team and also Wembley Stadium.The four-year agreement kicks off on August 2 and incorporates Fiat cars and Fiat Professional commercial vehicles, which will help steer the club to success on the road in the Premier League and Europa League as well as in cup competitions this season.This new arrangement is a reflection of the history and heritage enjoyed by both businesses - Fiat has produced around 90 million vehicles since it was founded in Turin in 1899, while Aston Villa formed in 1874 and was a founder member of the Football League in 1888.Fiat's award-winning 500 city car, the new Fiat Punto Evo and Fiat Doblo and the rugged Fiat Ducato are among the vehicles being acquired by the club.Aston Villa's Chief Executive, Paul Faulkner said: "We are delighted to be entering this partnership with a leading international brand such as Fiat."Not only will this relationship benefit our fans by providing them with special terms on vehicles, it is also part of our continuing plan to develop and strengthen key commercial partnerships off the field alongside a successful team on the pitch.""This is another fantastic opportunity for both Fiat and Aston Villa," said Andrew Humberstone, managing director, FGA UK & Ireland."We are enjoying considerable success with current sports tie-ins and I am sure this latest deal with Aston Villa will bring us similar results.""Aston Villa represents a key partner in the newly launched MyFiat loyalty card," added Paolo Lo Monaco, Finance and Business Development Director, FGA UK & Ireland."And on top of the significant cross-marketing opportunities from the loyalty card, the partnership will offer Fiat brands major exposure into the Birmingham automotive market through both the retail and corporate environments of the Aston Villa network."
Do you think we'll see Gabby in a fiat cinquecento next year?
Don't forget FIAT also make Ferraris...