If I was Forex I would be picking the phone up and asking some serious questions - surely the big market here is pre season on holiday look at what I have got new sales.
Not the look what the team started wearing 8 weeks ago ......
Utter Joke the whole thing and infact embarasing joke really when you talk to supporters of other clubs
Do you really think Forex based their bid for the sponsorship on having a few thousand Villa fans wear their tops around Benidorm during the months of July and August??
Or do you think it's based on the players/staff/ground advertising being plastered with their logo during live games and highlights and all the other opportunities the club themselves provide for exposure? Stuff which is already happening as they don't have to wait for the retail versions.