Our current badge/crest

[martin]

Am I the only one who thinks the current lion looks like Sting?

[Rip Van We Go Again]

Am I the only one who thinks the current lion looks like Sting?

I know what you mean.
The Lion also seems to be demonstrating a Sting Reggae-lite jig.

A lot more hair on his mane though.

[adrenachrome]

Or James Hetfield:

[PaulTheVillan]

Rock on.

[Mazrim]

I think the current Lion looks like he's doing the Mash Potato.

I'm not madly in love with the new crest and would have rather gone back to the round badge and claret Lion, but it's alright.

[pablopicasso_10]

i really dont like the new crest...

the typography is mismatched, the sheild is too simplistic, and the 'rampant lion' looks like a fairy holding a sparkler...

[Simba]

Speaking in  my capacity as a graphic designer I can tell you that the current crest is an appalling piece of design.

It is simply "weak". The shield is too narrow, the yellow lion on light blue obviously lacks contrast, the star is an afterthought, the lion has literally lost its claws ( and as you say looks like it is dancing).
It has become cartoon like. The Lion also no longer confirms to heraldic norms as a Lion Rampant.

AND.... we are ASTON VILLA not AVFC.

It has no gravitas, class or weight.

Furthermore the old one with the stripes was almost as bad.

Help me here but we have had five crests since the sixties. Why?

[Rudy Can't Fail]

The Lion also no longer confirms to heraldic norms as a Lion Rampant.

More a randy lion..

[Brend'Watkins]

Speaking in  my capacity as a graphic designer I can tell you that the current crest is an appalling piece of design.

It is simply "weak". The shield is too narrow, the yellow lion on light blue obviously lacks contrast, the star is an afterthought, the lion has literally lost its claws ( and as you say looks like it is dancing).
It has become cartoon like. The Lion also no longer confirms to heraldic norms as a Lion Rampant.

AND.... we are ASTON VILLA not AVFC.

It has no gravitas, class or weight.

Furthermore the old one with the stripes was almost as bad.

Help me here but we have had five crests since the sixties. Why?

Re-branding innit.  

It all helps keep graphic designers all over the world employed.

I like the badge, much better than the last one.

[PaulTheVillan]

The one in the first post is the best.

Innit.

[The Villa Werewolf]

I believe the star is in the Lion's eyeline to signify that the vision for the future is to repeat the feat it represents.

[dave.woodhall]

I believe the star is in the Lion's eyeline to signify that the vision for the future is to repeat the feat it represents.

I bet it isn't.

[Chris Harte]

I don't like the current badge, and Paul's attempt at an alternative by moving the star is no better (sorry Paul).

The claret and blue shaped shield with the scroll underneath (not to be confused with "Prepared" crammed on to the shield version) or the circular one are preferable to the present one.

[not3bad]

I think you're right, but where will we put the second star when we win the Champions League next?

We wont be alive to care about that.

I always like to start my week with a bit of optomism.

[Risso]

It's a dreadful piece of design.  I don't really care that much about it now though, as I've got used to it, but it really is poor.