Never been mad on it.
*The AVFC abbreviation
*The different fonts
*Light yellow on a light blue background
*The Lion looks flabby and clawless (cynics might say that's actually quite apt).
In it's defence, there are a lot of circular badges out there. And a lot of badges that use a lion as the centrepoint. A return to the original design would look quite similar to Chelsea for one. Better to lead than to follow, and all that.
From a copyright point of view, there isn't really any other badge out there that looks like ours.
It's here to stay for the forseeable. RL and co were at pains to point out they wanted some uniformity, not having different stands with different crests and all the rest of it. That said, over time I hope there will be some refinement. Gold instead of yellow for example, and a sharper more defined lion in keeping with the original Scottish template.
Something closer to the type that adorned the old Trinity would be far more preferable, and wouldn't be a million miles away from the current design.
There should still be room for a circular badge though. Our biggest achievements occured with that design. For that reason, I wouldn't mind seeing it on a retro-style third (or fourth) kit. Perhaps for European matches.
