Heroes & Villains, the Aston Villa fanzine
Heroes & Villains => Heroes Discussion => Topic started by: Legion on February 21, 2019, 06:52:02 PM
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Is it only me or is that just a really shit alternative to Part of the Pride?
(https://scontent-lht6-1.xx.fbcdn.net/v/t1.0-9/52562657_2347750281935694_7153196125145530368_o.jpg?_nc_cat=111&_nc_ht=scontent-lht6-1.xx&oh=2d60252dc409ba99606bbfebefd7326d&oe=5CEB8A72)
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I think it could just go in the season ticket thread, but it’s not just you. I liked ‘Part of the Pride’ once I got over the initial cringe and I don’t know why they had to change it.
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It's a bit naff. Part of the Pride wasn't great, this is worse. Not quite as bad as "Be The 12th Man", but close.
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Fuck all this bollocks gimmick stuff, just win football matches. That will catch the eye a treat.
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I'd go for something more catchy like "SOME OF THE GAMES WON'T BE SHIT".
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It's impressively crap. Someone actually got paid to come up with that. Part of the Pride was ok, no real need to change it.
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I'd go for something more catchy like "SOME OF THE GAMES WON'T BE SHIT".
They’d be done for false advertisement.
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I'd go for something more catchy like "SOME OF THE GAMES WON'T BE SHIT".
I’d go for “YOU’LL SEE LOTS OF GOALS. WE MAY EVEN SCORE SOME OF THEM!”
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I think it could just go in the season ticket thread, but it’s not just you. I liked ‘Part of the Pride’ once I got over the initial cringe and I don’t know why they had to change it.
I agree with Amfy about this. In more general terms, I feel quite sorry for the advertising department, who try very hard but for a number of years have had such a poor product to sell.
Has anyone actually spent their Pride/Park points? I've got almost 4000 but the only thing I'd consider buying is the pre-match lunch/quiz and I'd only buy that if it were in the Corner Flag. It seems to be in the Holte Suite more often than not.
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Cringeworthy in the extreme. But then again all the infantile American style marketing that has been entrenched since the arrival of Randy Lerner is of the same comic book oeuvre.
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We could go all Frank Miller and splash some noir and tits on it.
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I suppose someone would object to "Fuck the Fuckers".
Political correctness gone mad.
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"We won't always let you down"
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I actually thought that 'Part of the Pride' as a slogan for a club with both a proud history and a lion crest wasn't that bad. Perhaps I'm missing the finer nuances of the English language.
But 'Part of the Park'? Villa Park - I get that. But that could describe a single brick. Or something equally inanimate. (Insert your own joke about some of our current squad members here...)
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What part of the Park?
We're the spent hypodermic needle, discarded amongst crumpled Special Brew and jazz mags, hidden in the bushes.
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Pride Park? We're not Rams!
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Part of the park is a sh-t tag line as indicated by park spelt backwards. It needs changing!
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Sounds OK in a Boston accent
Paht of the Pahk
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Part of the park jumpers for goalposts and last goal the winner love it.
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That is really poor, should have left part of the pride, modern football tut, tut
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I wanted to renew mine yesterday using Zebra finance, but they're not ready yet.
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I'd go for something more catchy like "SOME OF THE GAMES WON'T BE SHIT".
Love this. They should give you a job.
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I'd go for something more catchy like "SOME OF THE GAMES WON'T BE SHIT".
Love this. They should give you a job.
Yes, me too. Like something off Mad Men
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Part of the Park Life.
i usually go at 90mins, except on match days when we are being rudely being beaten by at least 3 goals.....
Park Life..
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As a brand message it fails miserably. I'm not even sure I understand it.
At least 'Part of the Pride' made some sense.
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'Part of the Problem' would be more apt
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I worked in marketing and advertising for a lot of years and I know what it can take to get alignment in a room on a concept before you spend the serious money and buy TV spots or launch a campaign. I’m still stunned at some of the dreadful campaigns that can cost millions that have got sign off at the highest level thinking it delivered the message.
This just isn’t well thought through and falls flat immediately. How did a group of “experts” and executives think this to be something that would capture the imagination? Did they even use a focus group?
Then again Pepsi paid many millions on their Super Bowl commercial with celebrities and it has bombed for exactly the same reason.
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Part of the Park.....
On the roundabout - Going round in circles and getting nowhere.
On the slide - Going downhill fast.
On the swings... Back and forth, and back and forth, and back and forth and...
On the climbing frame - The only way is up.
On the seesaw - Up and down with a bump.
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I'd go for something more catchy like "SOME OF THE GAMES WON'T BE SHIT".
Love this. They should give you a job.
Yes, me too. Like something off Mad Men
Such an evocative slogan. Some of us who are over 40 can probably still remember a few games when we weren't shit. Halcyon days!
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How did a group of “experts” and executives think this to be something that would capture the imagination? Did they even use a focus group?
I was thinking the same thing but it would most likely have been the internal marketing department...either way, they would have had to sit around a table to agree on it. Oh well...the club has bigger and more important things to worry about and get right than a marketing slogan.
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Sounds like some tinpot shit Derby or Reading would come up with.
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“Join us on the journey” ....
Not sure where we’re going or how we’re getting there but - hey! - it’ll be fun!
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Sounds like some tinpot shit Derby or Reading would come up with.
I still cringe at Reading having "The Fans" written next to number 12 on the squad list on the back of the programme.
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Part of the shite. Several years worth, value for money.
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What an embarrassingly wank slogan.
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What an embarrassingly wank slogan.
That's quite catchy.
I like it
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How did a group of “experts” and executives think this to be something that would capture the imagination? Did they even use a focus group?
I was thinking the same thing but it would most likely have been the internal marketing department...either way, they would have had to sit around a table to agree on it. Oh well...the club has bigger and more important things to worry about and get right than a marketing slogan.
It strikes me as some kind of knee jerk quick fix to take pride out of the slogan. I expect they're getting plenty of incoming about the lack of pride at the club and this was an easy way to focus on the herritage of the club (which is pretty much all we've got these days). Plus they can say it was a natural evolution of their existing strapline so they can feel less horrible about themselves. Its kraP but we have bigger fish to fry for the forseable.
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Smashed all over the park is more apt.
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I was thinking trap the krap myself
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So replace the previous slogan with something slightly worse,
We still seem to be suffering from second rate marketing people behind the scenes.
Wankers.
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How about; 'part of the embarrassment?'
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I hate all this bollocks but with the rise of social media I get why they do it.
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So replace the previous slogan with something slightly worse,
We still seem to be suffering from second rate marketing people behind the scenes.
Wankers.
Wankers beacause they used a slogan you don't like?
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I wouldn't call them wankers but it's a very very shit slogan. I understand why they do slogans etc but at least use one that isn't wank and doesn't even make much sense.
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So replace the previous slogan with something slightly worse,
We still seem to be suffering from second rate marketing people behind the scenes.
Wankers.
Wankers beacause they used a slogan you don't like?
I guess you must like it then.
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So replace the previous slogan with something slightly worse,
We still seem to be suffering from second rate marketing people behind the scenes.
Wankers.
Wankers beacause they used a slogan you don't like?
I guess you must like it then.
Behave.
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He’s saying you can not like the slogan and not think those who came up with it are wankers.
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I haven't heard a single person say they like it. What on earth were they thinking of when they came up with this?
I think they should just bite the bullet, shelve it and go back to 'Pride' if they really feel they need a slogan.
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It's the lion bit that is so naff. It is a tired and massively oversold marketing image. Everybody from Cold Blow Lane to Peugeot to Nestle and Tate and Lyle and back again have done it to death. Find a more original concept and the naffness can be avoided.
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Part of the prank. We are all going to wake up Bobby Ewing stylee and we'll be back in the top six of the Premier League.
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If fans referred to Villa Park as "The Park" it might make a modicum of sense. But we don't, so as strap-lines go it is pretty rubbish. I can only hope that it was the winning entry pulled from an employee suggestion box and has cost the Club a bottle of prosecco, rather than something that was "created" by some marketing agency tossers whilst they were queuing for their flat whites and the invoice for several thousand pounds is in the post.
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Part of the prank. We are all going to wake up Bobby Ewing stylee and we'll be back in the top six of the Premier League.
you might have to explain that to the under 30s
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Perhaps it's a theme park? Maybe it means we're in for a roller-coaster ride?
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It wouldn't be so bad if Villa Park was referred to by fans as "The Park"
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Perhaps it's a theme park? Maybe it means we're in for a roller-coaster ride?
Shittest roller coaster ever, aren't they supposed to go up at some point?!
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Perhaps it's a theme park? Maybe it means we're in for a roller-coaster ride?
Shittest roller coaster ever, aren't they supposed to go up at some point?!
It's a kids ride.
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Perhaps it's a theme park? Maybe it means we're in for a roller-coaster ride?
The Black Hole?
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It wouldn't be so bad if Villa Park was referred to by fans as "The Park"
Maybe the slogan should be "Part of the Factory of Sadness"?
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Perhaps it's a theme park? Maybe it means we're in for a roller-coaster ride?
Shittest roller coaster ever, aren't they supposed to go up at some point?!
It did, right at the start, with Wembley and Europe and sixth and Acorns and stuff.
Then we had the blood-curdling, eyes-closed, gut-wrenching plummet that went on for forever.
Followed that up with gently meandering around down near the ground, with a little loop-the-loop late last Spring, just to make you feel like you'd got some of your money's worth, before juddering back into the terminal last October when the operator got taken out by a stray vegetable, and it turned out that all the wheels needed replacing.
At which point we all got off, but decided "fuck it, let's get on again".
Only the queue's massive now, and we can't get back on til August. We have to make do with occasionally glimpsing it whiz past as they effect running repairs while we're waiting, always hoping that it'll be fully recommissioned and working better than ever by the time we get back on.
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It's the lion bit that is so naff. It is a tired and massively oversold marketing image. Everybody from Cold Blow Lane to Peugeot to Nestle and Tate and Lyle and back again have done it to death. Find a more original concept and the naffness can be avoided.
stick with the lion and re-badge it as ‘part of the Circus’ - sums us up currently.
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We're on a log flume and its heading straight to Minworth.
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If fans referred to Villa Park as "The Park" it might make a modicum of sense. But we don't, so as strap-lines go it is pretty rubbish. I can only hope that it was the winning entry pulled from an employee suggestion box and has cost the Club a bottle of prosecco, rather than something that was "created" by some marketing agency tossers whilst they were queuing for their flat whites and the invoice for several thousand pounds is in the post.
Yes, tossers works.
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Part of the Pain.
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Part of the Purge.
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Part of the piss
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Part of the participating debt
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Pariah of the pride.
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Part of the Park sounds like something some ****** on The Apprentice would come up with.
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Part of the Pillocks
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#part of the problem
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Heart of the Holte, not hard is it?
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Doesn't really work for the bloke who's buying one for the North Stand Upper though does it?
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Prexit part 4.
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Doesn't really work for the bloke who's buying one for the North Stand Upper though does it?
That’s tricky, I’ll pass on that one!
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Doesn't really work for the bloke who's buying one for the North Stand Upper though does it?
Or hospitality box holders either. (Not that I'm one)
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Parque des douleurs
Park of Pains
(Parque de prins)
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#parkyourenthusiasm
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#parkyourenthusiasm
That's pretty good. There's a future for you in the industry.
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Doesn't really work for the bloke who's buying one for the North Stand Upper though does it?
Or hospitality box holders either. (Not that I'm one)
Part of the Pawn Sandwich.
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Park the bus.
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Parting of the Wages
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They missed a trick when Bruce was still here - Jurassic Park
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They missed a trick when Bruce was still here - Jurassic Park
Class!!
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Or remembering the events of last summer: Boracic Park!
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Renewed. another season of happiness and joy lined up.😉
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They missed a trick when Bruce was still here - Jurassic Park
Ha!
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Or this season - Sinkin Park
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Only when Jack plays Linkin Park
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Or this season - Sinkin Park
Stinkin Park
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Renewed 2 and bought a third....more money than sense.....UTV!
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Is it only me or is that just a really shit alternative to Part of the Pride?
(https://scontent-lht6-1.xx.fbcdn.net/v/t1.0-9/52562657_2347750281935694_7153196125145530368_o.jpg?_nc_cat=111&_nc_ht=scontent-lht6-1.xx&oh=2d60252dc409ba99606bbfebefd7326d&oe=5CEB8A72[/i[quote author=Legion link=topic=59471.msg3556546#msg3556546 date=1550775122]
Is it only me or is that just a really shit alternative to Part of the Pride?
[img width=400 height=209]https://scontent-lht6-1.xx.fbcdn.net/v/t1.0-9/52562657_2347750281935694_7153196125145530368_o.jpg?_nc_cat=111&_nc_ht=scontent-lht6-1.xx&oh=2d60252dc409ba99606bbfebefd7326d&oe=5CEB8A72)
Appreciate that I'm late to the party (and I'm only here for the "Cunt-night Anniversary") but, yes, that is a really crap slogan. That said, I still plan to buy an early-bird season card for next season in the second tier.
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030303!
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Part of the (5 year) plan.
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I agree it can be seen as a bit naff, but the 'Part of the Pride' thing is great for kids. My boy likes all the 'roar us on' flags and being in the cubs club etc. We always pretend to be the lion with the scary flashing eyes on the big screen and compared to that, being 'part of the park' is a bit Walter and the Softies to me (and I am an unashamed softy).
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As a marketing tool, it's a bit meh. I'm not sure who it's aimed at. Kids? The more infrequent among us? Swayable neutrals? Ah well, not really bothered, one more unimportant thing to add to the "modern football is rubbish" list.
But I'm taking up the Early Bird offer to renew. As has been said, nine months interest-free is about as close to pay-as-we-play as you can get. I rarely miss a home game, and I'm not writing off promotion quite yet. After yesterday, it's been a very easy decision to take today.
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They appear to be using both straplines - there was a poster in the Upper Trinity that had "Part of the Pride" and "Part of the Park" on it. Had a picture of a kid superimposed in an action shot with a couple of players. I was a bit whatever but my boy was "look Dad that kids playing for Villa how cool is that" etc etc.
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As a side issue, does anyone know how or where to get hold of a video of that lion with the scary eyes? My girl is desperate to see it but I know her attention span at VP would be 10 mins.
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It's absolutely stupid. Pride - I get that; but Park? Who's doing the marketing nowadays, an 18 year old?
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'Pride of the Park' would have been better.
Part of the Park is unquestionably SHITE!
Then again, up until last Saturday we had been playing parks football so you can understand them wishing to develop the theme.
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It sounds like something Perfect Curve on W1A would come up with.
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Part of the African Car Park reverser.
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Maybe the name was inspired by Jimmy Hoffa?
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Cringeworthy in the extreme. But then again all the infantile American style marketing that has been entrenched since the arrival of Randy Lerner is of the same comic book oeuvre.
"GO BIG OR STAY IN THE CHAMPIONSHIP"
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It's absolutely stupid. Pride - I get that; but Park? Who's doing the marketing nowadays, an 18 year old?
According to amfy she looks 12 (but is actually 31) and used to work for bloody Man Utd!
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She’s only been here 6 weeks so I doubt that was her.
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She’s only been here 6 weeks so I doubt that was her.
6 weeks not long enough to come up with a stupid idea?
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Maybe the name was inspired by Jimmy Hoffa?
Nah. Wit Hoffa wudda bin part of spaggy junkshun. In da fockin con crete.
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She’s only been here 6 weeks so I doubt that was her.
6 weeks not long enough to come up with a stupid idea?
Well whoever came up with part of the park has a seriously low grasp on all things Aston Villa. No one and I mean NO ONE had ever referred to Villa Park as "the park"
I suppose it could be an attempt at getting us all to start using the phrase The Park as in "I'll see you at The Park on Saturday" "Will you be going down The Park next week?" etc. But if that is the case I really think they're barking up the wrong tree. (In the park obviously)
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She’s only been here 6 weeks so I doubt that was her.
6 weeks not long enough to come up with a stupid idea?
Well whoever came up with part of the park has a seriously low grasp on all things Aston Villa. No one and I mean NO ONE had ever referred to Villa Park as "the park"
I suppose it could be an attempt at getting us all to start using the phrase The Park as in "I'll see you at The Park on Saturday" "Will you be going down The Park next week?" etc. But if that is the case I really think they're barking up the wrong tree. (In the park obviously)
Will you be part of the pride down the park..?
Pride Park?
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'Pride of the Park' would have been better.
Part of the Park is unquestionably SHITE!
You need to apply for the Head of Marketing role. That is a lot better.
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I don't like being Part of the Park- prefer the trendier VP as the marketing guru's do like to shorten for impact.
'Follow your knee to VP'
'If you've got a mate called Lee, bring him to VP'
'VP, where the me turns to the we'
'Footy,tea and places to wee- at VP'
This marketing stuff is easy.
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FoS
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'Pride of the Park' would have been better.
Part of the Park is unquestionably SHITE!
You need to apply for the Head of Marketing role. That is a lot better.
No its not. Please please villa stop this crap. We are Aston Villa. We play at Villa Park which is in Aston ,Birmingham B6. Surely you can come up with something less naff by using that simple framework.
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I don't like being Part of the Park- prefer the trendier VP as the marketing guru's do like to shorten for impact.
'Follow your knee to VP'
'If you've got a mate called Lee, bring him to VP'
'VP, where the me turns to the we'
'Footy,tea and places to wee- at VP'
This marketing stuff is easy.
"I have a mate called Lee, he threw a cabbage at Stevie B." Best leave it at that...
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B6 Brigade...
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Doesn't really work for the bloke who's buying one for the North Stand Upper though does it?
That’s tricky, I’ll pass on that one!
Noise from the North
Herbert of the Doug Ellis
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Bury my Heart at VP
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Grealish video to STH has landed. But will you be around next season Jack :o
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STH?
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Season ticket holders.
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Season ticket holders.
Cheers.
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Do we think that the reason we’ve now only got a park is because the villa part will be gone due to forthcoming naming rights that may be lined up..... does that help towards ffp ?
Surely if enough fans moan about it there’s no new inside stadium marketing or ST produce yet.... its not too late to get our pride and villa park back surely !?